The DRIP Weekly: Get Started With Marketing Cloud Growth Edition
Hey Marketers,
Everybody loves a freebie (especially in the Salesforce community), so the news that Account Engagement Customers can now utilize Marketing Cloud Growth features will have many users jumping for joy.?
But it’s worth thinking about why Salesforce have done this – and there is a lot of conversation around this strategic move.?
Another thing many people are talking about is user access. With so many ways to give and restrict access in Account Engagement, how can you know where to start?
On top of delving into these subjects, we share tips for Account Engagement and Salesforce Admin alignment, Marketing Cloud collision control, and more!
Today’s features:?
What has recently got the marketing community talking?
Back in February of this year, Salesforce played a card from their hand that everyone had been anticipating for a while. This was Marketing Cloud Growth Edition, the first glimpse of what a marketing app built in alignment with Salesforce’s core platform looks like. Now, Account Engagement (Pardot) customers can gain access to Marketing Cloud Growth Edition features – for free. Here's everything you need to know.
When it comes to granting or restricting access to Account Engagement (Pardot), it can get overwhelming because there are a few different (yet related) ways you can control how access is given to your users. User access being tricky to grasp is a common sentiment in the community. If you’re confused about where to look first, this is the best place to start.
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What we found while digging through The DRIP's archives.
Alignment between Account Engagement (Pardot) and Salesforce Admins ensures the platforms work together in harmony, which is something that is of more importance with Marketing Cloud Growth now on the scene. While the permissions granted to each role remain different, there are many ways in which they can (and should) align.
Collision control, also known as saturation control or frequency capping, restricts the number of emails someone can receive from your organization in a given period of time. It's not a feature found in a product, but instead methods to keep your email marketing in the ‘goldilocks’ zone (not too much, not too little, just right). These rules vary from one audience to the next, so how can you figure out your strategy, and what options are there?
Marketing Cloud Intelligence (Datorama) is one of the most extensible, flexible, and intelligent marketing analytics platforms out there – combining data from online and offline media with Salesforce products. And it only gets better by ingesting more data. But what is the best way to bring in data from various sources?
What is the marketing community talking about?
With Salesforce Data Cloud, there’s more than just pouring data into Data Cloud, you also need to plan how you are going to get this unified data out? Activation is where the ROI for CDPs lies. Mounir explains the multiple ways to activate data with Salesforce Data Cloud.
What is going on within the Salesforce marketing world?
Last call to apply to the Marketing Champion program! You have one week left to put yourself or someone else forward. And if you’re wondering what makes a Salesforce Marketing Champion, we share all here.
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Salesforce Pardot (MCAE) Specialist & Consultant | 7x Salesforce Certified | Salesforce Marketing Automation Expert | MarTech Specialist
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