The DRIP Weekly: Building a Well-Architected Account Engagement Org

?Hey there marketers,

Yesterday was Thanksgiving, and it’s a nice reminder to stop and give thanks for all we have.

We are thankful to have a platform which is developing so fast (that we can base our careers on) and a community to share with – your support is invaluable.

And perhaps you’ll be equally thankful for the content we’re sharing today ??

From being thankful for Account Engagement (Pardot) – and building for the long-term – to securing your Marketing Cloud instance, here are our articles for the week…

Something New

What has recently got the marketing community talking?

Account Engagement (formerly known as Pardot) is a popular marketing automation tool for Salesforce customers. While it may seem like a relatively simple application, it's an interesting avenue for architects to explore, with plenty of opportunities for risk mitigation, data quality, and performance. We discuss Account Engagement leveraging the tenets of Salesforce's well-architected framework.

Welcome to the world of Salesforce – a place where you'll find innovation, inspiration... and plenty of acronyms! ABM, CLV, ROAS. There are over 50 marketers should know. How many have you heard of?

Something Old

What we found while digging through The DRIP's archives.

?Cybercrime is a very real threat for Salesforce Marketing Cloud customers. Even though security configurations are relatively simple to address, some users disregard security out of convenience. Here's how to prevent malicious attacks, showing that cyber security is everyone’s responsibility…

Capturing UTM parameters allows you to know which campaigns and channels are generating the majority of your leads, opportunities, and customers. Because of this, UTM parameters are important – here's how to implement them, and which reports you can run in Salesforce after capturing them.

Individual Email Results help CRM users understand their contact/lead engagement by providing detailed information about each email send - including email name, open time, clicks, etc. This post explains the fundamentals of IERs, as well as the storage implications, and how to troubleshoot any recurring issues...

Something Borrowed

What we’ve been loving from the Salesforce marketing community.?

There are some features in Marketing Cloud that users just don’t use for various reasons. Mounir identifies four of these features, and shares the underlying issue of each.

Something Blue

Events you may be interested in from Salesforce and the community.

Curious about the Data Cloud phenomenon? This webinar, hosted by MarCloud, will break down the essential things you need to know and dispel the myths surrounding Salesforce Data Cloud.

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