Drift, Coast or Panic

Before I begin, let me paint a picture of what I see a lot of small business owners do when it comes to their sales strategy (if you can call it that).

They seem to do one of three things; drift, coast or panic when it comes to their?selling approach - have a read and let me know where you think you currently fit.?

?

Drifting Sales Strategy;?

These business?owners wait and see what happens. Work comes in, just enough to keep them afloat but nothing much changes month on month,?it's not that exciting but 'it will do for now'. There is a feeling that they 'could be doing more'. They avoid 'selling' as it makes them feel pushy and uncomfortable so they're at the beck and call of whoever needs them next and end up doing 'unaligned' and unfulfilling work. In any case, it's not very rewarding - but it's 'OK'.

?

Coasting Sales Strategy;?

Coasting is not that different from the above as this is actually quite a comfortable space and business can stay here for years. They don't push forward and they're not very proactive in their approach - confidence may be holding them back just that little bit. However, their reputation keeps the work coming in and they build their business without much direction. The sales are made and business coasts on. It feels effortless and 'good enough'. There is however a perpetual question mark and these questions come up every few months;?

?

• What more could I achieve??
• Could my business make more impact if I was a bit more proactive?
• But, where do I begin?

?

Panic Mode;?

This is the?least comfortable sales strategy and where new businesses often start and fail.

With each new month comes a new challenge. How will they hit the mounting sales targets? What should they even be selling? Confusion rains here and progress is non-existent. It's a downwards spiral?as with each missed sale confidence plummets.

The months feel unstructured, unfulfilling and the?business owner feels vulnerable, lost and so very alone. They may have some tools to deploy which brings in the sales but this is random at best.

Sales are sporadic and servces are often sold below market rate. Catch 22 lives here; these businesses desperately need help but don't have the capital to get the help they need.?This?short-sighted approach to investing in their growth hurts their businesses long term.?

?

Transform your Sales

No matter which category you're currently in - there is SO much I can do to help. By designing a bespoke, comfortable, sensible, structured strategy you can transform your sales and not just hit your sales targets but exceed them. Imagine that.?

?

Plan to Make a Profit.?

How?much you could achieve if you stopped being so reactive, and started being proactive in business? Imagine not only the impact that extra revenue would have on your life and business but how would it make you feel?

?

That feeling of empowerment makes you feel invincible. The uneasy feelings of vulnerability, indecision and confusion make way for confidence, clarity, action and?results.??

?

You could be starting each month and each quarter with a clear selling roadmap - that's what a great sales strategy is. All you'd need to do was follow a step by step selling action-plan that would lead your sales from where they are now, to where you ultimately want them to be.?

?

I help business owners just like you?transform their sales.?

?

It starts with a decision. You can?decide today, now, whilst you're reading this to remain exactly where you're at, or you can make a decision to change the trajectory of your business forever.?

?

If you decide to stay exactly as you are - I wish you the very best,?come back to me when you're ready.?

?

OR, if you're ready to step into your business potential then I want to hear from you. Your dedication to building your business is what I'm here to support, cheerlead and guide. I am here to help you hit and exceed your targets. I'll show you some case studies next week - because change really is possible. You can transform your sales; all you need to do is commit to that new path and I will help you with the?rest.?

?

Let me know if this resonates.?

?

If it does, you should come to my?in-person event?next month. It's in Bedford on 23rd June. It's going to be incredible - just think of the results you will get on the back of it!

?

Oh - I almost forgot - There is also a FREE 1:1 sales strategy session with me offered post-event on the early bird tickets. This 1:1 is worth just as much as the event itself so you won't want to miss that?early bird bonus.?

Are you interested in seeing the full details?

?

Click?here?and see the details and book your spot today.?

?

Enfys

PS - The Transform Your Sales strategy event only has 10 spaces left as 5 went yesterday afternoon. I hope you can join us - it's?going to be immense!?