Dress, clothes, conformity and a little retail therapy?

While everyone tries to figure out how to woo customers back in stores, increase online click$ to change, and entertain. Perhaps Anne Hollander offered a true glimpse  in "Seeing Through Clothes"  circa 1978.

"It is obviously very exacting and almost impossible to look unique in age of mass production, no matter how diverse the goods. Therefore all choices of clothing, particularly the quick and simple ones, involve allying oneself in the eyes of spectators with others who have made the same kind of choice, usually for the reason."

For example;

"If you always by Brooks Brothers (insert any store/brand here) button-down shirts whenever you do buy shirts, if your income permits it, you will be associated with everyone else who does the same, whether that is what you intend or not. Brooks Brothers, of course, makes excellent shirts; but although you may claim this as the motive, the quality of the shirts is actually secondary. Going... to Brooks Brothers usually indicates that in order to keep shopping easy and safe you associate yourself with other safe, conservative Brooks Brothers shirt wearers and further, that you do not wish to avoid being associated with them....  Equally beautiful shirts may be found elsewhere, but it takes vigilance, time and energy, and imagination to shop for them and willingness to take risks.

"Brooks Brothers will produce a limited range to chose from and you will gladly  be clad within those limits. It is possible, however to, admire the cut and quality of Brooks Brothers shirts and still never go near the place, out of fear of the very same associations of safety, conservatism  and exclusivity."  Hollander, Anne.  Seeing Through Clothes.  New York: Viking Press,  1978. Print.

Do you agree?