Dresner Advisory Services Publishes Small and Mid-Size Enterprise Business Intelligence and Enterprise Performance Management Market Studies

Dresner Advisory Services today published the 2024 Small and Mid-Sized Enterprise Business Intelligence Market Study and Small and Mid-Sized Enterprise Performance Market Study, in the Dresner Advisory Wisdom of Crowds(R) series of research.

The annual reports examine business intelligence (BI) and enterprise performance management (EPM) usage and trends within small and mid-sized organizations (SMEs). The studies provide a detailed analysis of how their deployments and views differ from each other and from large organizations.

According to the research, the most common functional drivers of BI in organizations of any size are executive management, operations, IT, and finance. BI targeting of customers and individual contributors and professionals has increased steadily across the past years of study.

“Organizations of any size prioritize better decision making as their top BI objective,” said Jim Ericson, vice president and distinguished analyst at Dresner Advisory. “We observe an emphasis within small organizations on growth in revenues and increased competitive advantage, likely because SMEs are historically inclined to be more outwardly focused than larger organizations that must manage more cost-driven operational processes.”

In 2024 usage of EPM among SMEs continued its upward trend, increasing to 63 percent from 48 percent in 2023. The increase in adoption is largely driven by small organizations.? SMEs rate financial budgeting and planning as the most important enterprise performance management capability, ahead of more ‘hot topic’ areas like environmental, social, and governance reporting.

SME attitudes toward machine learning and AI became slightly more positive in 2024, with SMEs seeing the highest potential value when it is applied to predictive forecasting and the automation of routine accounting activities.

“Our study shows that EPM is a mature and important technology for SMEs,” said John Hagerty, distinguished analyst at Dresner Advisory.? “Data leaders in SME organizations that have not yet deployed EPM solutions should work with finance leaders and executive management to explore how it may benefit them.” ?

Wisdom of Crowds? research is based on data collected on usage and deployment trends, products, and vendors. Users in all roles and throughout all industries contributed to provide a complete view of realities, plans, and perceptions of the market.? For more information visit www.dresneradvisory.com.

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