Dreamforce '23 Keynote Unveils Exciting Salesforce Announcements

Salesforce's highly anticipated annual conference, Dreamforce, was held this year from September 12-14, 2023, and it made waves as the world's largest AI event. With over 1500 sessions, 40,000 in-person attendees, and a global online audience in the millions, the event promised to be a game-changer. The focus of this year's keynote, hosted by Salesforce Founder, Chairman, and CEO, Marc Benioff, was the convergence of AI and Data Cloud, encapsulated in the tagline, "Now everyone is an Einstein – Data + AI + CRM + Trust."

Let's dive into the top 11 announcements from this exciting event.

1. Einstein 1 Platform: A Trusted AI Powerhouse

Einstein 1 marks the relaunch of the Salesforce platform, emphasizing trust and AI integration. At its core is Einstein Copilot, a conversational AI assistant that empowers both internal users and customers to interact with AI in natural language, making AI more accessible and useful.

2. Copilot Studio: Empowering Admins with AI

Copilot Studio is where Salesforce professionals gain the power and control to implement generative AI effectively. Comprising Prompt Builder, Skills Builder, and Model Builder, it enables the creation, testing, and deployment of AI prompts, granting specific AI capabilities to users based on skills, and selecting AI models.

3. Free Data Cloud and Tableau Licenses for All

Salesforce is offering free Data Cloud and Tableau licenses to customers on Sales and Service Cloud, Enterprise, or Unlimited edition. This initiative aims to demystify these powerful Salesforce products by providing two Tableau Creator licenses and Data Cloud licenses for up to 10,000 profiles.

4. Marketing Cloud & Commerce Cloud Get AI Boost

The integration of Marketing Cloud and Commerce Cloud with Data Cloud is set to supercharge these tools with generative AI capabilities. With 26 AI capabilities already on the roadmap and more to come, this promises enhanced marketing and commerce experiences.

5. Data Cloud-Triggered Flow: Real-time Automation

Data Cloud integration into the Einstein 1 platform allows for automation driven by dynamic data. Flows can now be triggered by conditions in Data Cloud's data model objects, making real-time automation a reality.

6. Slack Innovations: AI Enhancements

Salesforce is introducing AI enhancements to Slack, including Channel Recaps, Thread Summaries, Search Answers, automation, and Slack lists, making collaboration and communication even more efficient.

7. Data Graphs in Data Cloud: Visualizing Relationships

Data Graphs in Data Cloud enable users to visualize relationships between data model objects, facilitating AI application design. This feature empowers users to ensure that Einstein has access to the right data for prompt outputs.

8. Salesforce's AI Impact: Job Creation

An IDC report suggests that Salesforce's AI initiatives could generate a net gain of $2.02 trillion in revenue from 2022 to 2028 and potentially create 18 million jobs worldwide during the same period.

9. Tenets of Trusted AI: Ethics and Trust

Salesforce emphasizes its core value of trust and ethical AI through the Tenets of Trusted, Ethical & Humane AI, ensuring responsible innovation and customer trust.

10. Most Sustainable Dreamforce Ever

In line with its commitment to sustainability, Salesforce has made Dreamforce 2023 the most environmentally friendly edition yet. This aligns with Salesforce's Net Zero Cloud initiative aimed at helping organizations meet sustainability goals.

11. New Industry Cloud: Life Sciences Cloud

Salesforce Industries welcomes a new addition: the Life Sciences Cloud. This tailored industry cloud is designed to expedite the adoption of the Salesforce platform for organizations in the life sciences sector.

In summary, Dreamforce '23 was a bang, highlighting AI and Data Cloud's pivotal role in the future of Salesforce. These groundbreaking announcements promise to reshape how businesses harness the power of AI, data, and trust to drive success.