Dreamforce 2024 Round-Up: Key Updates and Announcements
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Dreamforce 2024 was nothing short of extraordinary, uniting trailblazers from around the world. The 3-day event was packed with exciting innovations, inspiring keynotes, and groundbreaking announcements, leaving everyone buzzing about what’s next for Salesforce and the future of business.
If you missed any of the action from Dreamforce 24, worry not because our newsletter covers all the essential highlights, from inspiring keynotes to hands-on sessions and exciting product updates.?
Let’s relive some of the top moments from this conference.
Dreamforce Day 1: Key Highlights You’d Know
#1 The Launch of Agentforce
Agentforce, formerly known as Copilot, was a standout at Dreamforce 2024. Powered by advanced AI models like xGen-Sales and xLAM, it introduces autonomous bot agents that handle customer queries, automate routine tasks, and free human agents for high-value cases.
#2 Updates in Data Cloud
Data Cloud also received significant updates that will improve data management and insight capabilities. With Data Cloud, you can now process unstructured data (audio, video), activate real-time data, organize data using Tableau semantics, and carry out hybrid searches with vector and keyword searches.
#3 New Features in Sales Cloud
If you are a Sales Cloud user, you’ve every right to be happy. With new features for Account Planning, Prospecting, and Consumption Forecasting, sales teams can conduct account-based direct selling, prioritize leads using AI-generated intent scores, and forecast usage and consumption data more accurately.?
#4 AI Innovations in Service Cloud
Service Cloud users too received exciting updates this year. Whether it's Service Planner which generates multi-step resolution plans using gen-AI or Agentforce Service Agent for handling and resolving cases 24/7, these updates are set to enhance the employee and customer experiences.
Dreamforce Day 2: Key Highlights You’d Know
#5 The Launch of Tableau Einstein
Relaunched with new features -Tableau Pulse, Tableau Agent, and Tableau Marketplace, Salesforce has added remarkable enhancements to its data visualization tool.?
While Tableau Pulse highlights key performance indicators and Tableau Agent generates visuals and suggestions for improvement, we’ve also got Tableau Workspace, a platform to build and discover AI analytics solutions.
#6 New Features in Mulesoft
Salesforce’s Integration platform Mulesoft also got updated with several new features at Dreamforce. Now with Topic Center, you can organize and manage topics so autonomous agents can access them and take action. And if that’s not sufficient, you can use Mulesoft Direct for Data Cloud, allowing users to ingest unstructured data from knowledge bases into Data Cloud.
Besides these two, Mulesoft users also got Einstein for AnyPoint Code Builder which assists developers in automating API flow implementation.?
Read more: Dreamforce 2024 Day 2 Highlights
Dreamforce Day 3: Key Highlights You’d Know
#7 Marketing Cloud Advanced Edition Available
Marketing Cloud Advanced Edition is generally available. Now businesses can deliver over 15 million messages per hour with this powerful marketing suite. Powered with advanced AI and automation, this edition effectively bridges the gaps between sales and commerce workflows with marketing journeys.
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#8 Agentforce for Marketing?
At Dreamforce 2024, we saw the introduction of Campaign Agent for Marketing, a game-changing tool that simplifies campaign creation and optimization, allowing marketers to efficiently launch campaigns based on predefined goals while leveraging data from Data Cloud for personalized emails.?
Salesforce also announced a Personalization Agent for Marketing, set to launch next summer, which will enable real-time personalization across all channels, tailoring customer interactions to drive engagement with actionable recommendations.
#9 Unified Commerce Cloud
Commerce Cloud now offers Starter and Pro Suites, making it accessible for small and medium-sized businesses (SMBs).?
This Unified Commerce Platform brings together commerce, checkout, order management, and point of sale in one seamless solution. Moreover, it comes pre-integrated with commerce, marketing, sales, and service, allowing teams to easily manage both B2B and D2C operations without hassle.
#10 Agentforce for Merchants, Buyers, and Shoppers
With Agentforce, Salesforce offers tailored solutions for merchants, buyers, and shoppers.?
#11 Lightning-Fast Coding with LWC Local Development
The latest version of Lightning Web Components (LWC) Local Development takes developer coding to the next level. It allows real-time coding with instant visual updates in the browser. Now available for mobile, web, and Experience Cloud LWR sites, this feature is currently in beta.
#12 Agentforce for Developers in GA
Agentforce for Developers boosts productivity by generating code, offering detailed explanations, and improving autocomplete. Built on Salesforce’s LLM, it ensures security by keeping all code and data within trusted boundaries.
#13 Optimize Code Performance with Scale Center
Want to optimize code performance at every stage? Scale Center helps developers ensure code performance and scalability by analyzing test runs and real-time production events, proactively addressing potential issues.
?#14 Apex Guru Available in Code Analyzer
Apex Guru, the go-to tool for code optimization is now integrated into code analyzer 5. Now scan and optimize your code in product and sandbox runtime orgs, ensuring a smooth deployment.
Wrapping Up
Dreamforce 2024 brought exciting updates featuring product launches and enhancements across several Salesforce products. Hope our comprehensive research saves some of your time on research around #DF updates from various keynotes.
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