Dreamforce 2022: Your ultimate Slack guide

180,000 + people have descended on San Francisco for the first in-person Dreamforce since 2019. Which is starting in a matter of hours.

Dreamforce the largest software conference in the world takes place September 20th-22nd. The envy of the sector it’s a simply can’t-miss experience to learn, connect, have fun and give back. And for Salesforces legendary Trailblazers — a community of customers, partners, and employees — it’s one of the highlights of the year.?

2022 marks the 20th anniversary of Dreamforce and if you’re not reading this in San Francisco, it’s not too late. You can register online for free here.

This year, Slack is right across this event, and there is sure to be lots of news which will be required listening for partners and customers alike. On the back of the biggest software acquisition of all time, you know this will be a huge moment for Slack and the future of Salesforce.

You have probably heard the term ‘digital HQ’ thousands of times through this newsletter and Slacks' own material. It’s the word essentially to encapsulate all aspects of your digital tooling, the reason you're able to work from anywhere and at any time.

This week I wanted to be your easy-to-navigate guide to this colossal event. There are thousands of different events, talks, seminars, and roundtables happening over the next few days.

Here are my top 3 highlights on each day to maximise your time at Dremforce 2022.

Day One: Tuesday, Sept. 20

Slack Keynote: Accelerate the Future of Work for the New Economy

Join Slack co-founder and CEO Stewart Butterfield and Chief Product Officer Tamar Yehoshua to learn why Slack is the digital HQ for the most resilient companies in the new economy. Discover how Slack’s latest innovations are driving productivity, efficiency and value across Customer 360.

How Salesforce Transforms Work and Productivity with Slack

Our Digital HQ is changing the way we get work done for the better. Join Salesforce business technology for best practices on how we’re driving efficiency by connecting processes inside Slack.

Why Customers Choose Slack vs. Collaboration Alternatives

Learn more about the collaboration software industry landscape, how Slack stands out among the alternatives, and why customers choose to invest alongside Salesforce

Day Two: Wednesday, Sept. 21

Innovations in the Digital HQ: A Look at What’s New in Slack

Join us for a look at what’s recently launched and what’s around the corner. You’ll not only learn about new products but hear how our customers use them for success.

How Sales Leaders Can Empower Their Teams with a Digital HQ

Join our sales experts to discuss how a Digital HQ can transform the way you sell. From enabling sales from anywhere to eliminating routine tasks, it all leads to better experiences.

How Investment Firms Cut Meetings by 50% with a Digital HQ

Learn how venture capital and private equity firms have integrated Slack and Salesforce to help scale investment operations, aid in adoption, and cut internal meeting times in half.

Day Three: Thursday, Sept. 22

IT Leader Discussion: Tackling Common Automation Challenges

When executed poorly, automation can negatively impact data, processes, employees, and customers. Join your peers for an interactive discussion exploring the 10 most common automation mistakes.

How to Fuel a Data-Driven Culture with Analytics and Digital HQ

Learn how your organization can drive faster data-driven decisions, agile collaboration, and intelligent workflows by unlocking the power of Tableau, CRM Analytics, Slack, and Salesforce.

Automate Incident Response Between Operations and Customers

Respond to incidents faster while bringing together your technical and customer-facing teams to keep stakeholders aligned and informed, leading to increased customer satisfaction.

Imperatives for Automation Success: New Findings from IDC

A new IDC study uncovered innovators who are reducing costs, maximizing efficiency, and improving business outcomes via automation. Learn from their success in this panel discussion with IDC.

Remember you can register online for free here.

Enjoy the next few days, and the last piece of advice is don’t miss the Red Hot Chili Peppers