Dream11 challenges GST notice in Bombay HC

Dream Sports, the parent company of India’s online gaming platform Dream11, on Tuesday filed a writ petition in the Bombay High Court challenging a notice issued by the tax authorities alleging evasion of goods and services tax (GST).

As per reports, the tax demand on the company is to the tune of Rs 25,000 crore, the largest indirect tax notice served on any firm so far, but FE could not verify this figure.

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As brands prepare to up ad spends by 5-10% this festive season; e-comm is expected to steal the show

It is that time of the year, again and needless to say brands have left no stone unturned when it comes to promoting products and services with a clutch of offers. According to industry estimates typically every year advertising spends increase by 5-10% as brands release an advertising blitzkrieg. “A recent survey indicates a 23% positive shopping outlook for upcoming festivities. Brands in fashion, jewellery and footwear are expecting double-digit growth, possibly up to 20% in the third quarter. E-commerce GMV is expected to grow at 18-20% to reach Rs 90,000 crore.

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Dish TV left with one independent director now

The board of direct-to-home (DTH) operator Dish TV now has only one independent director in bureaucrat Shankar Aggarwal after academician Rashmi Aggarwal, the other independent director, exited the board on September 25, when the company’s annual general meeting was held. Her departure came after she had completed her tenure at the firm, Dish TV said in a regulatory filing

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From RJ Karishma to RJ Abhinav: How Instagram has become the alternate career route for radio jockeys

“Content is king, Social Media is the gasoline,” Jay Baer a global business analyst, once said. Baer couldn’t have been more correct. At a time, when social media’s rise has given birth to influencers of all sorts, even once popular radio jockeys (RJ) across private FM channels have pivoted towards being full-time influencers. “The charm of radio was being a mystery. The idea of radio itself was based on triggering the imagination of its listeners.

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Wonderla, Imagicaa ride amusement boom

Visitors are thronging amusement parks as they seek a thrilling out-of-home experience and me-time with family and friends. If the financial numbers for the June 2023 quarter (Q1FY24) of listed players such as Wonderla Holidays and Imagicaaworld Entertainment are an indication, the business is booming, led by higher disposable incomes and limited entertainment options.

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DBS Bank’s Shoma Narayanan on the bank’s evolving marketing strategy and the growing role of technology in BFSI industry

After the amalgamation of Lakshmi Vilas Bank with DBS Bank India in November 2020, DBS Bank India has 530 branches across 19 states. This April, DBS Bank India rolled-out its ‘One DBS’ brand campaign which talks about the new benefits for its customers with banking solutions for both individuals and businesses. The campaign film highlighted the bank’s ability to up the ante with the combination of its enlarged physical presence and much-awarded digital expertise.

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Cricket World Cup spot rates double as advertiser interest grows

As cricket fans wait for the start of the 2023 Men’s ODI World Cup next week, advertising on the property is gaining traction. According to media industry insiders, spot advertising rates for India matches and knockout matches on Star Sports have more than doubled since the 2019 Cricket World Cup, reaching Rs 30 lakh per 10 seconds. Star Sports is part of the Disney Star network, which is broadcasting the tournament on TV and digital this year

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Bombay Shaving Company says it is scaling up its physical distributions

D2C male grooming and personal care brand Bombay Shaving Company said it is scaling up its physical distributions from the present 70,000 to 3 lakh in the next 24 months. It also has plans to entrench its newly-launched women’s grooming category Bombae, even as it is mulling an IPO. The omni-channel company has had 11 rounds of funding so far.

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Shiny object or big idea?

Conversational commerce platform provider Attentive recently found that most marketers are redirecting their efforts away from brand building toward consumer retention. Seventy-four percent of respondents said they’re focusing on retaining existing customers by building loyalty.

Can Meta’s Whatsapp Channels step in and become brands’ loyalty-building tool of choice?

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All charged up

Adding to the fizz in the energy drink market, NourishCo, a division of Tata Consumer Products (TCP), has unveiled Say Never — a caffeine-based energy drink priced at Rs 10 for a 200 ml cup — in two variants of red (berries) and blue (tropical flavours). In its initial phase of launch, the brand will be available largely through general trade outlets in Karnataka and some key markets of the north, including Delhi, NCR, Uttar Pradesh and Bihar. Vikram Grover, MD, NourishCo Beverages, TCP, says, “With Say Never we are celebrating the heroes who carve their own path.”

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