Dream Come True
Pat Rigsby
Helping Fitness & Sports Performance Business Owners Scale, Optimize, & Build Wealth
What’s your ‘Dream Come True’ when it comes to your business?
That’s Step Number Two when you’re designing a powerful offer.
This is a follow up to yesterday’s email where I shared the first step in designing an offer…
…Identifying Your Ideal Client.
Once you know who you’re designing your offer for, we need to get clear about what they want.
What is their ‘dream come true result?’
Not ‘what do I want to sell?’
Not ‘this is my process.’
The result they want.
The goal they want to achieve.
The problem they want to solve.
For the ‘new’ Sprint program offer, the Dream Come True Result for the people I want to help is adding significantly more monthly recurring revenue without spending a bunch on marketing.
And they want systems so it’s consistent & predictable.?
Pretty simple, but for a business owner who is stuck and needs to add revenue - it’s powerful.
For someone who has had lots of ups and downs…it’s life changing.
See, as business owners we get caught up in the ‘how’ because we are passionate about it.
But 99% of the time consumers are indifferent about the ‘how’ until they are clear on the benefit to them.
Think about the last time you went out to dinner.
Did you ask what culinary school the chef went to?
Did you care about the brand of stove or cooking utensils they used?
Did you ask about the temperature everything was cooked at?
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For most of us, the answer is no.
We wanted a great meal, a nice atmosphere and good service.
The same holds true for our prospects.
Sure - they may care about all the details after we make it clear that we can give them the Dream Come True result they’re looking for - but it only matters once that is established.
With that in mind, what’s the Dream Come True for your ideal prospects?
Get clear on that and tomorrow I’ll be back with the next steps in designing your offer.
Dedicated to Your Success,
Pat
P.S. - Be A Case Study For The NEW Sprint Program
If you want to:
...this could be for you.
Here's the idea.
You enroll in our Sprint program with a small deposit.
(Less than 1/4 the normal fee...just enough to make sure you're all in.)
We start installing your marketing systems...fully customized to you & your business. Copy, offers...all of it.
We do it 1 system at a time so it's not overwhelming and it actually gets done.
The best part - it's Pay After You Profit.
We only start the normal program fee after you generate more than enough new revenue to cover the program fee. No risk.
If you want to be a Case Study for this NEW Sprint program or are interested in details, comment with SPRINT and I'll get them over.