Social Media Automation- Drawbacks you should know

Social media— A great platform to increase one’s visibility in today’s time. No big surprise individuals utilize Social media for business purposes; it is an excellent method to get likely crowds. However, it is necessary to handle social media accounts and keep engaging with others.

After all, consistency is a must. What if you had the opportunity where you didn’t have to work hard, and your social media would be handled automatically? It’s a great thing, and there are many advantages to it. But have you ever thought about it’s backfire? About how social media automation can have some drawbacks? There are many. 

Before getting into its drawbacks, let’s get to know about Social media automation.

What is Social Media Automation?

Social Media platforms are extensively in use. Be it LinkedIn, Facebook, Twitter, or Instagram; people are using it all. And the most amazing fact here is that even businesses are entering social media platforms. As the population on social media platforms is high, it becomes easier to promote and continue businesses through such platforms.

To ensure that they are participating in online media platforms reliably, individuals utilize social media automation. Social Media Automation implies using different apparatuses or applications to automate the exercises on social media platforms. It means that you will not need to deal with your social media account-from posting contents and scheduling future posts to track engagement and measuring leads- everything is possible through Social Media Automation. Despite the fact that it is quite a handy function, it has its entanglements as well. There appears to be uncertainty when a thing is extensively good.

Major Drawbacks of Social Media Automation

There are various drawbacks of Social Media Automation. Some of its main pitfalls include:

Neglect

Neglecting your social media account can lead to a loss. Through automation, you will not need to make posts or draw in with others to expand the chances of your visibility. Thus, you may neglect your account and not engage in any online activities by yourself. The customers or audiences should feel their importance from your side. It is impossible if all your interactions are automated. Thus, not giving some time of your busy schedule to your account can lead to neglect since you know automation is there for you.

Robotic Approach

What is the key factor in increasing audiences? It is winning their heart. How to win their hearts? Getting to the core of their feelings and winning them with your words is the way to win their hearts. Now, automated posts can seem to be robotic. Without a bit of personal touch, there can be a lack of feeling in your posts. How can you expect automation tools to have feelings? The posts though automation, wouldn’t have any personal touch, and you may lose your audiences as a result.

Loss of Track

Although automation causes you to keep your record steady, issues may emerge if you don’t monitor such robotized exercises. You can monitor the impacts of your automated posts and the response you are getting. Also, automated content can lead to the repetition of contents that will go unnoticed if you don’t keep a watch over your account. Even outdated posting can take place due to automation. Since automation tools are unaware of the current events, they may post stuff irrelevant to the recent events.

Backfire of Automation tools

Automation tools can’t be reliable constantly. You can post on numerous occasions a day through such tools; in any case, posting a lot can cause less audience engagement. Moreover, the automated contents can seem insensitive and irrelevant during a situation or event of emergency or tragedy. The auto-reply feature can backfire as well. Such automated messages can outrage audiences in many ways under certain circumstances.

Audiences don’t like automated content

Audiences can know if your activities are automated or not in various ways. Firstly, in several social media platforms such as Twitter and Facebook, there appears a line under the post determining the platform through which your content was posted. Example- posted via ‘name of automated tool’.

In certain situations, the audience doesn’t even need that little line under the post to tell the automated post from the real one. People know it when content is written with all a person’s got and when it is automated- the way of writing and relevance rate can determine that.

Solutions to the drawbacks of Social Media Automation

Automation of social media accounts is a great relief to businesses, but is it the right way? Well, its certain drawbacks can be pretty problematic, but that doesn’t mean that you should just stop using it. You can find several ways to balance automated and personal activities on your social media accounts.

Stop repetition of posts

Automation paves the way to the repetition of contents. However, you shouldn’t do it. Audiences can get bored with seeing the same content. Thus, you should try to curate some new and exciting contents as well. Keep a balance between automated contents and the contents you create.

Stop automating messages or replies

If the messages or replies are automated, your audiences wouldn’t be interested in them. As a result, they wouldn’t want to engage with you much. Thus, don’t automate messages or replies and replace them with personalized ones. It can help you in increasing your engagement rate.

Change the format of posts

If you post the same content simultaneously on different social media platforms, it won’t be much effective. Change the format and style of your posts for each social media platform. Try to change the time of posting as well. If you do it, your visibility and engagement rate is likely to increase on all the platforms.

Conclusion

Social Media Automation can be pretty beneficial as it can save your time and do your work effectively. However, it has various disadvantages since you cannot always depend on automated tools. It lacks human feelings, and audiences may get disinterested due to such things. An essential thing you should consider regarding social media posts is winning the audience’s hearts. Thus, your activities should be for your audiences, not for your convenience. If you maintain a balance between personal contents and automated contents, you will notice an incredible increase in social media platforms’ engagements and visibility.