The Drag & Drop Newsletter - Edition 98
Mighty & True
Driving growth for tech brands with performance marketing that maximizes ROI—strategic, effective, hassle-free.
Hello there tech marketers!! Welcome back to the Drag & Drop, where Mighty & True brings you quick, actionable insights to simplify your week and maximize your marketing results. Let’s dive right in.
What's Inside:
LinkedIn's CMO Scorecard is here
When it comes to measuring success, it’s easy to focus solely on demand generation metrics. But real success goes beyond the surface—it’s about understanding the many factors that shape performance.
LinkedIn’s new CMO scorecard takes a more nuanced approach, providing a handy framework that balances demand generation with key indicators like brand strength, buyer behavior, and long-term impact.
Key highlights from the scorecard include:
We found this to be a thoughtful perspective on how marketers can achieve a clearer picture of what’s working and where to grow.
Read the CMO Scorecard here.
If you are interested in the Mighty & True Brand Performance Framework, check it out too. It's a handy companion to LinkedIn's scorecard!?
Are you getting the most out of your performance media programs [Google Sheets template]?
Most marketers are so deep in the day-to-day of running campaigns that they rarely step back to assess the bigger picture. That’s why structured media reviews are so critical. Without them, inefficiencies pile up, missed opportunities go unnoticed, and performance can stagnate.
At Mighty & True, we use a Media Performance Audit to evaluate past performance and identify where things can be improved. It helps us cut through the noise and focus on what actually moves the needle—whether that’s refining targeting, optimizing spend, or improving creative impact.
We’re making this worksheet available to your newsletter subscribers for free. Use it to score your own edia performance, see where you’re excelling, and pinpoint areas that need work.
领英推荐
Use it, tweak it, and make it your own. We hope it helps you get better results with less guesswork.?
Tools and Events
The AI Valuation Playbook [web event]
Obviously, AI is being rapidly adopted across every industries, but measuring its actual business impact remains a challenge. EY’s Global AI Leader, John Thompson, and Section CEO, Greg Shove, will break down AI valuation strategies—covering what works, what doesn’t, and how businesses are assessing AI’s real contribution.
The discussion will focus on practical ways organizations are aligning AI initiatives with measurable outcomes rather than assumptions.
We'll be attending to get the scoop on how others are faring. Here are the deetz Hope to see you there!?
When: Feb 18, 1-2 PM ET Where: Fully virtual & free
You can RSVP for free here.
Want more of our Drag & Drop?
Explore more insights and tools on our Drag & Drop blog—Curated to make tech marketing simpler and more effective.
Know someone who’d benefit? Forward this along!
?And if you’re ready to experience high-performance technology marketing without the usual complications, let’s build a plan that works for you. Set up a meeting with us—it's quick and easy.
Until next week, stay sharp and streamlined, friends.
The M&T Team