The Drag & Drop Newsletter - Edition 87

Hey, tech marketers! Welcome back to the Drag & Drop, where Mighty & True brings you quick, actionable insights to simplify your week and maximize your marketing results. Let’s dive right in!

?? In this week's Drag & Drop:

• ?? A marketing plan tool worth bookmarking
• ?? Meet your smarter ChatGPT
• ?? Anthropic's prompt library
• ??? Our essential guide to 2025 GTM and B2B Marketing Events

?? Kickstart your 2025 Marketing Plan with this template we love

Here’s a quick tip for 2025 planning: this year, we actually used HubSpot’s "marketing plan generator" to speed up the development of our Mighty & True marketing strategy, and it was a lifesaver!

While there are a ton of planning resources out there, here’s why we think it’s a great starting point for your own plan:

• Get Aligned on Goals and Audience: The template walks you through defining goals and understanding your target audience, so everyone’s clear on purpose from the get-go.
• Organize Key Pieces Like Budget and Channels: It breaks down the essentials—budget, channels, and positioning—in a way that’s easy to fill in, so you’re not reinventing the wheel.
• Map Out Your Timeline: With clear steps for planning and tracking, this template helps keep projects moving and makes adjusting along the way a lot easier.

We’re passing it along as a handy resource to help you kick off the new year strong. ??. For marketers needing a clear, actionable guide, this one’s a winner. Plus, it includes free templates ??.

Check out HubSpot’s generator here.

?? What OpenAI's new AI search means for B2B marketers

OpenAI recently added a real-time search feature to ChatGPT, which could greatly impact how B2B marketers approach search strategy in 2025. This shift toward conversational, real-time search introduces both opportunities and challenges. Here’s what it means for your marketing strategy:

• Conversational Search Optimization: As users turn to AI for conversational answers, it’s more important than ever to tailor content to natural language questions. Think about the phrases and questions your prospects might use when seeking solutions in your industry, and optimize content to answer those directly.
• Focus on Up-to-date Content: With AI now accessing real-time information, staying current is essential. Outdated information could lower visibility on AI-driven search platforms, so ensure your site and content hubs are always updated and relevant.
• Aligning Content Across Channels: AI search tools pull from various sources, making it critical to synchronize messaging across your website, social channels, and other assets. This gives you better chances of appearing in these new AI-powered searches and ensures your brand message is consistent.

More on the update here.? ? ? ?

?? Tools and Events

Anthropic Prompt Library: If you are using the new Claude 3 Opus, this prompt library is pretty sweet. With a collection of ready-to-use prompts, it’s a great shortcut for exploring automation and creative AI applications ??.

Here are some of our favorite ways to use Claude 3:

• Streamlining Content Creation: Claude’s proficiency in text generation enables the efficient production of high-quality content, such as blog posts, whitepapers, and case studies, tailored to your target audience. We actually like it better for content than ChatGPT!
• Creating Data-Driven Insights: Utilizing Claude’s analytical abilities allows for the extraction of actionable insights from large datasets, facilitating informed decision-making and more effective marketing strategies.
• Enhancing Customer Engagement: it's easy to use AI-driven chatbots powered by Claude to provide personalized interactions, improving customer support and engagement.

Check out the library here and the user guide here.

? Top B2B conferences to level up your 2025 GTM strategy

Planning your 2025 conference lineup ???? We’ve gathered a list of top B2B events to help tech marketers elevate their go-to-market strategies. From martech innovations to sales enablement best practices, each conference offers practical insights and plenty of networking potential for teams aiming to stay competitive in 2025.

Some of our must-attend picks include SaaStr Annual and B2B Marketing Exchange—with agendas covering everything from demand gen to AI-driven personalization ??.

Check out the full list here to plan your strategy year! ??

Want more of our Drag & Drop?

Explore more insights and tools on our Drag & Drop blog—curated to make tech marketing simpler and more effective.

Know someone who’d benefit? Forward this along!

And if you’re ready to experience high-performance technology marketing without the usual complications, let’s build a plan that works for you. Set up a meeting with us—quick and easy.

Until next week, stay sharp and streamlined, friends.

The M&T Team ??