Downward sales? Here's why
Christopher Melotti
??Brand Comms Consultant, Content Marketing Advisor, Strategic Copywriter & AI Ethicist Policy Writer. ??I ensure businesses & professionals build strong reputations & dominate their markets?? Let's do great things!
Hi there.
Can I share something?
I recently came across a Simon Broadbent quote about marketing, advertising, aeroplanes and engines at an event I attended.
Basically, he said that chaos starts when the engine (or marketing) suddenly stops running.
The plane (business) is airborne… but it’s gliding downward
That’s truly what can happen. I’ve seen it first-hand.
If you cut marketing, sure – you may still feel like you’re flying. But you’re only gliding, and gravity will grip you soon. And it’s super hard to start soaring again.
It’s the same in business, and here’s some HARD evidence.
What really happens when you cut your marketing budget
Can’t argue with these!
…and what happens when you amplify your marketing?
Again, here’s the data:
So, my September tip is short and simple:
As we approach the final stretch of the year and the holiday season (when customers are generally more generous about their spending), you don’t want your competitors to overtake you.
I get it, it’s easier said than done. Especially since marketing has ups & downs.
So, let us hold your hand.
If you have more questions about marketing or need a hand so your sales can soar, let’s chat! My team and I are always happy to help!
Regards,??
Christopher?Melotti?+?Melotti?Content Media team?
Leadership Coach - On a mission to arm mid-level female managers with the superpowers to shatter that glass ceiling, paving their way to career success and achieving that executive role!
2 个月A great reminder Christopher Melotti, not to let it go and drop the ball.
I help busy professionals create a secure financial legacy for their children through safe and reliable property investing, while also allowing mums & dads to retire sooner with no reliance on government pension
2 个月Strong marketing is definitely worth the investment. Thanks for sharing, Christopher Melotti.
Fractional Chief People Mover | Stress Isn’t Killing Your Company. Blind Spots Are. I Help Leaders Fix What They Can’t See—One Client Saved $10M by Seeing Theirs. What's Yours Costing You In Time, Talent, Revenue?
2 个月The stats doesn't lie. A trimmed marketing budget might limit your ability to connect with your target audience effectively. You may find it harder to stay top-of-mind and compete with brands that maintain their marketing efforts.
Marketing ??Strategy ??Communications ??Campaigns
2 个月Amen to that Christopher Melotti I’ve seen it too many times - when marketing screws are deployed by business owners and managers. Don’t stop the momentum you build! It will cost you more later! Be strategic, aware and curious!
Award-winning Entrepreneur, Consultant & Leadership Specialist | Transforming Teams & Leaders with Proven Strategies for Success
2 个月Great points, Christopher Melotti! Identifying the root causes is key to turning things around.