The downside of ‘demure’

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?? LEGO will replace oil in its bricks with pricier renewable plastic

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By choosing to absorb the additional costs of sustainable materials, LEGO sets a compelling standard in the industry. It's not just about sustainability; it's about maintaining customer trust and showing that responsibility for a better future doesn't have to come at the expense of the consumer.

– Nathalia Vega , Research Director at Designit

?? 'Very demure, very mindful' – are we missing the joke of the viral trend?

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Brands, ever thought about being a bit more demure and mindful before jumping on the next trend? Not every viral TikTok trend is a marketing opportunity. When companies jump on trends like 'mindful/demure,' it not only dilutes the original message, but it all too often comes off as inauthentic and opportunistic.

Chasing every moment for relevance can backfire. It’s better to stay true to your core values and resist the urge to follow the crowd at the expense of authenticity.

– Kathryn Orr , Director of Brand Strategy at Designit

?? AI capabilities are growing faster than hardware. Can decentralisation close the gap?

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The race for AI dominance isn't just about who has the smartest algorithms, it's about who can afford the staggering computational power required. Right now big tech has the upper hand, which leaves smaller players struggling to keep up.

Decentralised computing could be the key to levelling the playing field, allowing innovation to flourish beyond the confines of a few deep-pocketed giants.

– Jacquie Bailey , Director of Analytics at Designit

?? Robots are coming, and they’re on a mission: Install solar panels

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The push towards automation in solar farm construction clearly shows the direct link between time to commission and profitability. Yet, while robots might speed up the physical build, the real bottlenecks – land leasing, environmental licenses, and grid access – still consume most of the timeline.

At Designit, we've seen how companies facing these challenges can benefit from designing initiatives to engage with local communities, accelerate land use approval, reduce time to commission, and ultimately increase impact and margins.

– Miguel Sabel Pereira , Global Director of Strategy and Sustainability at Designit

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