A Down-Home Tale of Two Sales Approaches: Farming vs. Hunting

Now, listen here, folks. In the world of sellin' and marketin', we've got ourselves two ways of doing things: farming and hunting. These strategies are as different as mud and sunshine, and they sure do make a difference in how folks do business. Let's mosey on over and see how they play out in a good-hearted business community like the Hounds of Business.

The Farming Approach: Tendin' to Your Relationships

Farming in sales is like tending to your vegetable patch. It takes patience and care, and it's all about:

1. Giving before you get
2. Connecting with folks like you would at a town barbecue
3. Finding people who see the world like you do
4. Puttin' others first, like you would your kin

Now, let me tell you about a special way of doin' this - I call it the Rotisserie Chicken Way of showcasing your content. It's as simple and satisfying as a good ol' rotisserie chicken from the general store.

The Rotisserie Chicken Way

We can't still all of you into a 2-D profile, but what we can do is teach you how to effectively show folks a day at a time through your content and other means who you are and what you do, and why they should care. When you share your know-how and valuable information for free, just like how that rotisserie chicken tempts you with its aroma, two mighty fine things happen:

1. Folks start feeling like they know you, which leads to them likin' and trusting you. It's like how you trust Aunt May's pie recipe because you've tasted her cookin' at every family gatherin'.
2. People start thinkin', "Well, I'll be! If this fella helps me this much for free, imagine what could happen if I invested in them and their services." It's like samplin' a bite of that rotisserie chicken and deciding to take the whole bird home.

Before you know it, they're making the decision to say yes to you. You ain't out there trying to persuade and sell no more. Instead, you become the trusted guide that can get them to where they're aiming to go, just like a good trail leader in these parts.?

In the Hounds of Business Community , farmers grow real relationships this way. They know that sales come natural-like when there's trust and everybody's winning. By keepin' on givin' value and nurturin' connections, they're plantin' seeds for a bountiful harvest down the road.

The Hunting Approach: Chasin' After Quick Sales

Now, hunting in sales is more like going after wild game. It's a bit more aggressive, if you catch my drift:

1. Hiding your sales intentions till you're ready to pounce
2. "Pitch slappin'" - suddenly turning a nice chat into a sales pitch
3. Playing' the numbers game (like having 40 coffee meeting hopin' for 1 sale)
4. Puttin' quick wins before building real connections

Hunters reckon if they take enough shots, they're bound to hit something eventually, quality be damned.

The Real McCoy

While hunting might bag you a sale or two right quick, farming builds a whole ecosystem of trust and mutual growth. In good-hearted communities like the Hounds of Business , the farming way not only sits right with your values but also paves the way for lasting success and meaningful business friendships. Instead of thinking only about what I want and how to get it, we focus on helping other good hearted people get what they want. This starts a never-ending cycle of Profitable Reciprocity.

A Word to the Wise on Social Media and LinkedIn

Now, here's the most helpful advice I can give you, straight from the horse's mouth: When it comes to social media marketin' and networkin' on LinkedIn, if you wouldn't do it while courtin', you probably shouldn't do it in business neither.

Think about it this way - there ain't much difference between datin', dog parks, and doin' business. If you hang around the pack long enough, you'll start to see it too. You wouldn't walk up to a stranger at a dance and immediately ask 'em to marry you, would you? Same goes for business - build that connection first, show 'em you're worth their time.

Remember, folks, whether you're at the local watering hole, the dog park, or scrollin' through LinkedIn, treat people like, well, people. Be genuine, be kind, and let those relationships grow naturally. Before you know it, you'll have a whole field of opportunities just waiting to be harvested. Join a Pack of folks like you and start growing your business the fun and effective way.

Mark Your Calendars

Click to attend this amazing Educational Presentation with these rockstars Jeremiah “Scot” Heathman , Mandolen Mull, Ph.D. & Debbie Radish-Respess