Dove's 'Unready for Anything'??; Cadbury's 'Memory'??; EY's 'Transformation'???? and more

Issue #42 | 10.01.2025

The first creative roundup of 2025 and Adland did not disappoint.. Dive in....

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??#1 'Unready for Anything' for Dove by Ogilvy

Dove Celebrates The Beauty Behind Being Unready For Anything. The out-of-home campaign, in collaboration with Ogilvy UK and New York, showcases the brand's role after a night out. Read more here.

??#2 'Memory' for Mondelēz by VCCP

Cadbury UK ’s ‘Memory’ Shares a Heartfelt Tale of Generosity and Connection. Created by VCCP , the latest ad highlights family bonds and the lasting impact of small, special acts of kindness. Read more here.

??#3 'THIS Changes Everything' by St. Luke's

THIS changes everything with Veganuary campaign to win over meat lovers. Marking its TV debut and first campaign with St Luke's London , the plant-based food brand takes on meat eaters who want to cut back. Read more here.

????#4 'Transformations' for EY by Ogilvy UK

安永 Wants Businesses To Embrace Change. Its new global integrated marketing campaign 'Transformations' with Ogilvy UK K addresses the necessity of adapting to change. Read more here.

??#5 'Food for Thought' for Ocado by St. Luke's

Talking grocery products sing Ocado's praises. With the help of its creative agency St Luke's, Ocado Retail draws on customer voices to showcase its cut-price offerings as the new year gets under way. Read more here.

#6 'This Is Not A Drill' for CALM and The British Arrows by T&Pm

CALM Warns That 'This Is Not A Drill'. In collaboration with The British Arrows and T&Pm , the bold campaign addresses the difficulties of speaking about mental health among Gen Z. Read more here.

That's all from this week!

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