Dove's Campaign for Real Beauty

Dove's Campaign for Real Beauty

Maren Gowland Maren Gowland

Maren Gowland

Senior Account Executive at Ketchum

发布日期: 2020年2月26日
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Dove hired third-party researchers to conduct a global study that surveyed 3,200 women to provide insights about what “beautiful” means to them. “The Real Truth About Beauty — A Global Report” revealed that only two percent of women worldwide considered themselves to be beautiful. 

There was a need for a voice in the beauty industry to encourage women to feel beautiful in their own skin. That’s where Dove came in.

Read more on my blog here.

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