Doubling Down in the Downturn
Andrew Frazier Jr., MBA, CFA
I help business owners Sell More, Maximize Profit, and Finance Growth by empowering them to Master Business Growth and Scale using my proven, proprietary Masterpreneur Playbook Framework.
Many businesses pull back on investment during challenging times. However, that is really the best time to invest more in marketing if you have a small market share. Challenges create opportunities and favor those who are proactive, creative, and flexible. I talked with Gene Bohensky about Doubling Down in the Downturn.
As a Lead Generation and Sales and Marketing Strategist, Gene Bohensky founded Archer Strategies to help companies develop and refine their sales processes to get great results. He works with select B-to-B clients to help target the right audience for their specific product or service and then helps them craft the right message to start meaningful sales conversations. In short, he gets you solid sales leads, with a particular emphasis on developing winning programs for technical and innovative products.
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