Double Your Email Open Rates with These Game-Changing A/B Testing Strategies for Healthcare Marketing!

Achieving the coveted inbox Zero is no small task. While you may be able to instantly notify your audience of any updates or announcements, they can't be expected to behave as if they've already received the message.

Despite the undeniable significance of an exceptional subject line, healthcare marketers must also take advantage of a variety of testing strategies before committing their resources to an idea. By incorporating A/B testing into every stage of a campaign's planning stages - from developing concepts to launching them - businesses can ensure that they are not wasting time or money on ineffective ideas!

Why does email open rate matter?

If you haven't yet, now's the time to buckle up and embark on a mission to increase your email open rates. Your business will be more successful if you can obtain greater brand recognition with this metric!

It may not seem like a big deal, but when it comes to ranking your list and getting customer engagement on different channels, it's important to focus on that which is most impactful. If it's not opening your emails, then why are they even bothering to read them in the first place?

Open rates show quantitative proof of how much of your audience is opening (and engaging with) your emails. While other indicators such as click-through rates may be considered more intuitively accessible than one-time visitors; email conversion rates are a far cry from web traffic!

10 ways to increase your email open rates

To increase your email open rates, consider adding these 10 strategies:

Content has been a perennial favorite among A/B testing subjects. Don't be afraid to send healthcare marketers in search of content that is pertinent to their industries and clients alike!

Utilize email subject lines for healthcare marketing to attract attention. By crafting cleverly worded subject lines, you can entice recipients - even if they don't choose to open the message; that's an opportunity worth exploiting!

By tweaking your e-mail subject line, you are able to craft a tailored message that is responsive to individual needs. To truly optimize this crucial component of any campaign, it is necessary to understand who exactly is sending messages and how best to address them.

1. Send Subject Lines Test Emails

Are you sending out emails to physicians with no real message body? Perhaps, it's time for a subject line update!

When crafting healthcare marketing emails, it is essential that the subject lines be relevant to recipients. After all, they will be the first thing on their minds when opening your messages - which also means that relevance can help establish rapport!

Hint: The best way to craft subject lines that are sure to get opened is by incorporating a question or request into them. This shows that you're paying attention and making sure that even one of your email subjects remains relevant during this period of change.

2. Create Consistent CTAs

For healthcare organizations, creating a concise headline may be one of the most crucial elements of a successful email marketing strategy. As part of your editorial calendar, it's important to create and refine your subject line selectors each month in order to ensure that they remain consistent across all messages.

By choosing CTA buttons or calls-to-action for the headline, you can personalize your message for individual recipients and converse about their needs directly with them. This is not only helpful for bringing engagement levels up but also for ensuring that users land on an actionable page where they can easily access your products and services!

By crafting compelling CTAs in both your subject lines and headlines, you can keep your recipients focused on completing whatever task or action is required of them.

3. Use Call-to-Action (CTA) Variants

Creating an email subject line that's enticing enough to make recipients click will render its effectiveness moot if they never engage with your message.

Use call-to-action descriptions like "click here", "sign up" or "subscribe" to compel recipients into action and maximize the return on investment (ROI) from email marketing for healthcare!

By offering a more intuitive solution for your audience, you can entice them into making a decision. For example, if you're running an email campaign promoting a new product offering - it could be beneficial to ask users what their pain points are before creating a solution for them. This method will not only increase conversions but also provide clarity regarding customer expectations and needs for future interactions with your business!

4. Use Consistent Headlines and Subject Lines

If you're serious about having a successful email marketing campaign, then it's crucial that you craft catchy subject lines and headlines for your sends. When done correctly, these little bits of copy can forge an instant rapport with recipients - giving them the impression that they are receiving something important from an organisation or product.

The most effective content in the healthcare industry is often found in emails, and the ideal opener should be brief yet impactful. Healthcare professionals and entrepreneurs alike might enjoy this insightful tutorial on creating effective subject lines when crafting a message; it'll likely have value!

Invest in a tool like TailorCare to craft subject lines and headlines that work best for your brand and business model. In addition to being able to adapt these variables as needed in real-time, TailorCare also provides insights into user behavior when crafting emails which can help make your campaigns more effective!

5. Test Images

If you're not a picture-savvy individual, I'm certain you've come across images in your emails at some point. Sometimes they're accidental; however, they can also be a powerful way to enhance an email's effectiveness.

The value of artfully crafting a header image is that it can convey meaning and context to the recipient with just one glance - effectively communicating your brand's personality and values in a novel way!

Colors

The subject line is a vital component of the email campaign, but what about the colors? Are they any more exciting than black and white?

If your healthcare business utilizes an array of colors to convey its message, why not offer consumers an option in choosing their preferred hue? By varying your chosen colors for main headings within your emails, along with adding an accent color or two into the mix could create a visually striking effect.

Utilize colors in your emails to add a touch of life and excitement to your messages. Utilize bolder colors such as red and black for body copy areas and select more subtle hues for subheadings; this will help make your content pop from the page! Experiment with various combinations of colors to find which one best suits your brand identity - it might be helpful to explore other companies' design choices before commencing on one's own!

and Links Between Websites

You've probably experienced the phenomenon of hyperlinks between websites. For example, if you log onto health insurance quote sites like eHealthInsuranceQuote.com, an opportunity to leverage your contacts and social media profile could emerge!

To capitalize on these opportunities, it's essential that healthcare marketers employ a methodical approach when structuring their web links.

Let's say that I'd like to connect my healthcare marketing website with someone from my local practice in Rialto, California. To do so, I might append https://www.mypractice.com to this accomplishment - thus creating a link for our audience! Make sure to apply judicious judgment when choosing the right domain name for your connected pages!

6. Save Data and Analyze It to Improve Marketing Strategies

At the outset, I was anxious to introduce you to some A/B testing strategies for email subject lines. But, after giving them a try here, we must now shift gears and focus on analyzing the data to yield more effective results.

Utilizing data analysis is an essential part of successful healthcare marketing, as it allows us to learn from mistakes and take actionable steps towards success. In fact, just last month I gave away all of my data so that you could gain access to learnings; make no mistake about it!

7. Test Landing Pages Too

Healthcare professionals are no stranger to the notion of landing pages. These are webpages that provide a more comprehensive experience when a visitor lands on your website.

Minimalism is key when crafting subject lines, but should you also test them out? If so, consider doing so through landing pages. This is because they will be more effective at generating leads than merely writing ad copy or sending emails directly from your inbox.

In addition to this, it may not be wise to send visitors to any clearly identified email address on your website's content pages. Instead, you could create an individualized landing page for each recipient. This would allow for greater personalization and offer much needed reassurance to your prospects before they give up valuable data in exchange for signups!

8. Check Your Tone and Voice

Are you personifying your brand? Are you injecting the right personality into your emails? Ultimately, the subject line plays a key role in persuading recipients to open them.

But let's face it - most of us aren't going to read through an email from a faceless entity, such as a healthcare provider. Businesses like Aetna or CVS want to evoke familiarity with their customers - and part of that is by being relatable!

With all this in mind, consider using a conversational tone for your subject line. For instance, you might write: "Hey, it's Sadie here again. I haven't had much luck finding suitable health insurance options for 2018. If you're interested then please let me know!"

9. Make It Easy for Your Customers to Opt Out (and Come back!)

Sending customers an opt-out mailer can be a difficult task for marketers, but it's essential if you want to increase your open rates. Don't make it any more complicated than necessary; don't bury the link in a lengthy email with numerous fields and instructions. Instead, create an attractive design that makes opting out easy - and perhaps even fun!

If you're sending an email to generate leads or gather customer data, it can be beneficial to include this within the first few lines of your message. In fact, one study discovered that nearly 50% of consumers would rather interact with businesses via email while they are still deciding on where to take action within the product category they belong to - making this simple call-to-action a sound investment!

Conclusion

To ensure that you don't fall victim to a dastardly email marketing scheme, double-check that all of your experiments are properly implemented and analyzed. Leave no stone unturned in ensuring that everything runs smoothly!