Double, Triple, Quadruple Your Sales Effortlessly with A.U.R.R.!

Do you want to know the fastest way to make money right now?

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And I mean literally, like RIGHT NOW!

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And I’ll tell you it’s not selling cocaine or sex trafficking women on OnlyFans.

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It’s about making more money in your business today without spending a dime on ads.

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Interested yet?

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Of course you are. Who wouldn’t?

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Well, I have some good news and some bad news for you.

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The bad news is that getting new customers is hard. Really hard!

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Like trying to find a needle in a haystack hard.

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Like trying to win the lottery hard.

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Like trying to get your kids to do their homework hard.

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Don’t believe me?

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Just look at the stats.

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According to Chili Piper, the average conversion rate for customer acquisition in B2B is between 2 – 14 percent, with the median somewhere around 2.23 percent.

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Here are some figures in the table below:

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Customer Conversion Rate(B2B Acquisition)

Median CVR - 2.23 %

Top 25% CVR - 4.31 %

Top 10% CVR - 11.70 %

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That means that for every 100 prospects you talk to, only 2 or 3 will become your customers.

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Now please tell me that’s not somewhat depressing, right?

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And that’s if you’re lucky.

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If you’re not, you might end up with zero customers and a lot of wasted time and energy.

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But don’t worry; there’s a silver lining.

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And that’s the good news.

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The good news is that you don’t necessarily need to get new customers to make more money in your business. In fact, you can make a lot more money by focusing on your existing customers instead.

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How? By using a simple but powerful strategy that we’ve developed in our business called A.U.R.R. (Acquisition, Upsell, Retention, Referral).

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A Strong Case for A.U.R.R

Before we discovered A.U.R.R., we were just like you. We were obsessed with getting new customers, and we ignored our existing ones. We thought that the more prospects we contacted, the more sales we would make. And that’s not entirely wrong. We were partially wrong because we weren’t looking at the full picture. We were one-dimensional, and if you’re one-dimensional in business, then the competition will stump you to the ground, easily.

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We were spending a lot of money on ads, cold calls, emails, and other marketing tactics that had low conversion rates and high costs.

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We were also losing a lot of customers who were unhappy with our service or who found better offers elsewhere.

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We were stuck in a vicious cycle of chasing new customers and losing old ones. Our sales were stagnant, and our profits were shrinking.

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Then we had an epiphany.

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We realized that we were leaving a lot of money on the table by not taking care of our existing customers and always chasing new ones.

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We realized that our existing customers were our most valuable asset and our best source of revenue.

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We realized that by providing more value to our existing customers and making them happy, we could increase our sales and profits without spending any more money on ads.

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We realized that by using A.U.R.R., we could turn our existing customers into loyal fans who would buy more from us, stay with us longer, and refer us to their friends and colleagues.

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And that’s exactly what we did.

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We started using A.U.R.R. in our business, and we saw amazing results. Our sales increased by 27 times in just 6 months. Our profits soared by 300%. Our customer satisfaction went through the roof.

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And the best part?

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We did it all without spending a dime on ads.

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Sounds too good to be true, right?

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Well, it’s not.

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It’s real.

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And it can be yours too.

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How A.U.R.R Works

Let me explain how A.U.R.R. works and how you can use it in your business today.

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A.U.R.R stands for Acquisition, Upsell, Retention, and Referral. It’s a simple but powerful strategy that helps you maximize the value of your existing customers and grow your business organically.

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Here’s how it works:

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Acquisition

This is where you get new customers for your business. This is the hardest and most expensive part of A.U.R.R., but it’s also necessary.

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You can’t grow your business without getting new customers. However, you don’t need to spend a lot of money or time on this part if you use A.U.R.R. correctly.

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You just need to get enough customers to start using A.U.R.R. on them.

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Upsell

This is where you sell more products or services to your existing customers. This is the easiest and most profitable part of A.U.R.R, but it’s also the most overlooked. Most businesses focus only on getting new customers and forget about upselling their existing ones.

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That’s a big mistake.

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Upselling is where the real money is made in business.

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Why? Because it’s much easier and cheaper to sell more to someone who already knows, likes, and trusts you than to someone who doesn’t.

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According to www.thinkimpact.com , the conversion rate for upselling an existing customer is as high as 60%. That means that for every 10 customers you have, you can sell more products or services to 6 of them.

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Isn’t that insane?

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Compare that to the 2 or 3 new customers you get out of 100 prospects.

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See the difference?

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Upselling is where you can increase your sales and profits by 27 times without spending any more money on ads.

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You might ask, “How do you upsell your existing customers?”

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By showing them that you care about them and that you want to help them achieve their goals. Look until people know for sure that you care; they won’t listen to a word that you say.

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By solving their problems and fulfilling their needs.

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By providing more value to them.

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By offering them complementary products or services that enhance their experience with your main product or service.

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By using the word “ancillary”.

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Ancillary means additional or supplementary.

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It’s the word that will make you rich in business.

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I recently stopped at a Shell gas station to get some gas on a sunny Thursday afternoon, not fully prepared for the superior experience I was about to have. The fuel attendant waved me over to his stall, and as usual, I gracefully obliged. I parked, turned off the ignition, and rolled my windows down. This fuel attendant greeted me ever so warmly, and as a sucker for great customer service, I thought to myself, “Well this is cool.”

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He asked me how much gas I was buying and if I would pop the hood of my car for a safety check. You know me as a fleet safety consultant; he had my full and complete attention at that point.

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As if that weren’t good enough, I heard a tap on the passenger side of the window, and it was a female colleague of his with a huge smile on her face offering me a dashboard cleaner and a multipurpose interior cleaner. I didn’t get the dashboard cleaner because I had one but, it made sense to get the multipurpose cleaner as it works for dashboards too.

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The fuel attendant came back to me, telling me that my washer fluid was done and asked if I would like a replacement. I was feeling so well taken care of at this point, and as you expected, my answer was YES.

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These guys nailed it to a tee, and I was totally impressed.

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Now, I know we didn’t train these guys on A.U.R.R. but they’re doing it and passing with flying colors.

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So, whenever you sell something to a customer, always think “ancillary”.

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What ancillary products or services can I offer this customer?

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What ancillary value can I provide to this customer?

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That’s how you upsell your existing customers and make more money in your business.

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Retention

This is where you keep your existing customers happy and loyal to your business. This is the most important part of A.U.R.R., but it’s also the most neglected.

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Most businesses focus only on getting new customers and upselling them once, and they forget about retaining them for the long term.

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That’s another big mistake.

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Retention is where you can save a lot of money and time in your business.

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Why? Because it costs 5 times more to acquire a new customer than to retain an existing one.

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That means that every time you lose a customer, you lose 5 times more money than you would have spent to keep them. That’s a lot of money down the drain.

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Retention is where you can prevent losing customers and keep them coming back for more.

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How do you retain your existing customers?

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By serving them well.

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By delivering on your promises and exceeding their expectations. Too many people in business these days don’t keep their word. I don’t know when this became normal, especially here in Africa. It’s truly sad to see, and I’m irked and exasperated by it. I can talk about it all day, but in our business, we choose to be different. We choose to keep our word.

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By providing excellent customer service and support.

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By following up with them regularly and showing them that you care about them.

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By asking for their feedback and improving your products or services based on their suggestions.

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By rewarding them for their loyalty and referrals.

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By using the word “serve”. To “serve” means to provide a service or assistance to someone. It’s the word that will make you successful in business. Whenever you have a customer, always think “serve”. How can I serve this customer better? How can I serve this customer more? How can I serve this customer for longer?

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That’s how you retain your existing customers and keep them happy and loyal to your business.

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Referral

This is where you get new customers from your existing customers. This is the most powerful part of A.U.R.R., but it’s also the most underutilized.

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Most businesses focus only on getting new customers from ads, cold calls, emails, and other marketing tactics, and they forget about getting new customers from referrals. They think the referrals should come naturally. That’s the biggest mistake of all.

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Referrals are where you can grow your business exponentially without spending any money or time on marketing.

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Why? Because referrals are the best form of marketing there is. They are free, fast, and effective. They are based on trust, credibility, and social proof. They are influenced by word of mouth, which is the most powerful form of communication there is.

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According to www.thinkimpact.com , the conversion rate for a referral from an existing customer is as high as 80%. That means that for every 10 referrals you get from your existing customers, 8 of them will become your new customers.

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That’s amazing!

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Compare that to the 2 or 3 new customers you get out of 100 prospects from ads, cold calls, emails, etc.

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See the difference?

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Referrals are where you can grow your business organically and exponentially without spending any money or time on marketing.

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How do you get referrals from your existing customers? By asking for them.

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Yes, it’s that simple. Just ask for them. But don’t ask for them right away or randomly.

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Ask for them after you have upsold and retained your existing customers well.

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Ask for them after you have provided more value to them than they expected.

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Ask for them after you have served them well and made them happy and loyal to your business.

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Ask for them after they have become raving fans of your business who can’t stop talking about how awesome you are.

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Then ask for them politely and sincerely.

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Tell them how much you appreciate their business and how much it would mean to you if they could refer you to their friends and colleagues who might need your products or services too.

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Then you show them how you want them to refer their friends, family, and colleagues.

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You give them free copies of your book or e-book to give to their people.

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You write a referral letter with their names on it and their signature, and you ask them to give it to the people they want to refer.

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You ask them to tell their colleagues, friends, and family to join your value-packed newsletter or Facebook community.

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You ask them to tell their people to follow your social media pages.

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You ask them to tell their people to book meetings with you.

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That’s how you get referrals from your existing customers and grow your business without spending any money or time on marketing.

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That’s how A.U.R.R. works.

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And that’s how we used A.U.R.R. in our business to bring in a ton of money in record time.

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And we’re not the only ones.

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Testimonials

Here are some testimonials from some of our happy clients who have used A.U.R.R. in their businesses too:

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‘A.U.R.R. has been a game-changer for us. We’ve increased our revenue by 200% in just 5 months by upselling and retaining our existing customers. We’ve also gotten tons of referrals from them without even asking.’ – Giles Tsegah, CEO of The Email Copywriting Agency, Inc.

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‘We were struggling to get new customers and grow our business. Then we discovered A.U.R.R. and everything changed. We learned how to provide more value to our customers and make them loyal fans. They started referring us to their friends and colleagues, and our sales skyrocketed.’ – Michael Anim Asare, Founder of Wepsan Group Ltd.

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These are just some of the success stories from our clients who have used A.U.R.R. in their businesses. And they are not alone.

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According to a study by Bain & Company, increasing customer retention rates by 5% increases profits by 25% to 95%. According to a study by Harvard Business Review, acquiring a new customer is anywhere from 5 to 25 times more expensive than retaining an existing one. According to a study by Nielsen, 92% of consumers trust referrals from people they know.

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These are just some of the facts that prove the power of A.U.R.R.

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Final Thoughts

And now, you can use A.U.R.R. in your business too.

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But you have to act fast.

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If you don’t act now, you’ll miss out on the chance to skyrocket your sales and grow your business like never before.

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You’ll miss out on the chance to turn your existing customers into loyal fans who will buy more from you, stay with you longer, and refer you to their friends and colleagues.

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You’ll miss out on the chance to make more money in your business without spending any money on ads.

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You’ll miss out on the chance to prove all your haters and people who doubted you wrong.

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You’ll miss out on the chance to make your team, family, and loved ones happy.

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You’ll miss out on the chance to use A.U.R.R., the simple but powerful strategy that we’ve used in our business to bring in a ton of money in record time.

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Don’t let this opportunity slip away.

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Book lunch or dinner meetings with your existing clients today and start using A.U.R.R. to bring in a ton of money into your business.

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Trust me, you won’t regret it.

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I know I didn’t.

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And neither did our clients.

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And neither will you.

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So what are you waiting for?

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Book meetings with your existing clients today and start using A.U.R.R. to bring in a ton of money into your business.

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Do it now, before it’s too late!

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P.S: Hey, if you want to become deadly at selling, just shoot me a WhatsApp on +233 55 559 5632. I would love to help you with any part of your sales process and take your sales game to the top.

Shoot me a WhatsApp now! I’d love to meet you.

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This is Christopher Njokanma, signing off.

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Every week, I stay committed to providing value for you. Remember, my daring reader, to Like, Comment, and Share this article, for it might be the boost someone needs to build unshakable confidence. Stay tuned for more awe-inspiring insights and discoveries in the captivating world of unconventional success.

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Christopher is the President of Fountain Fleet Solutions, a company that advises businesses on how to keep their fleets safe.

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