The "Double Take" Moment: When Awards Open Doors You Never Expected

We all dream of that "big break," that moment when our hard work gets noticed.

But how do you stand out in a crowded marketplace, especially when you're just starting out?

Angela Dion 's story is a powerful testament to the transformative potential of awards, proving that even the most nascent businesses can achieve global recognition.

Angela, a mum with a brilliant idea born from her own struggles with breastfeeding, created the Simple Breastfeeding "Blissful Bond Boobie Pillow." It was a solution to a real problem, but how could she get the world to notice?

Despite being a startup with limited resources, Angela dared to enter the Stevie Awards.

Why? Because she believed in her product and its potential to make a difference. She understood that awards weren't just about accolades; they were about validation, credibility, and opening doors.

And guess what? It worked.

Angela won two Stevie Awards, placing her in the same category as global giants like Google.

This wasn't just a pat on the back; it's become a game-changer.

Angela Dion's journey from a frustrated mum to an award-winning entrepreneur is a masterclass in the power of recognition. Her "Blissful Bond Boobie Pillow" was born from personal experience, but it was her audacity to pursue awards that truly transformed her business because what happened next is the springboard she was seeking.

Imagine this:

Angela, a startup founder, is standing at her product table at a gift fair.

Her stand, showcasing her innovative breastfeeding pillow, might have been just another booth in a sea of products. But then, something remarkable happened.

A buyer from Westfield, a retail giant, walked by. He did a double-take.

Intrigued, he returned to Angela's stand.

Why?

Because he recognised the Stevie Awards. He knew their credibility. He was impressed that this small startup was in the same category as Google.

This wasn't just a casual glance; it was a validation of Angela's innovation on a global stage.

But the attention didn't stop there.

A representative from BabyBjorn, a leader in high-quality baby products, also stopped by, enticed by the innovation, backed up by the credibility of an award-winning approach. They engaged in a deep conversation. He was also drawn to the ergonomic design and, again, the award-winning status of Angela's product.

Why This Matters: The Tangible Impact of Awards

These weren't just fleeting moments. They were pivotal encounters, made possible by Angela's decision to pursue awards.

• Instant Credibility: The Stevie Awards acted as a powerful endorsement, signalling quality and innovation to potential partners. The buyer from Westfield knew about the Stevie Awards and their credibility, which made him stop. The BabyBjorn buyer was impressed that the innovation was award-winning, he didn't need to be sold to, the awards did that.
• Access to Key Players: Angela's awards opened doors to conversations with buyers and industry leaders she might never have reached otherwise.
• Validation of Vision: The awards validated her hard work and confirmed that her product had real value. Angela has gone from producing a few hundred products and selling them direct to having 15 stockists across Australia and now talking to big brand wholesalers about how many pallets she can produce!

From "Boobie Pillow" to Business Breakthrough

This is the power of recognition. It transforms your product from a good idea into a validated innovation. It elevates your brand and opens doors to opportunities you never thought possible.

Whether you're a solopreneur or a growing startup, don't underestimate the power of awards. Angela's story proves that even the smallest businesses can capture the attention of the big fish and achieve big things with the right recognition.

Why Awards Matter, Especially for Startups:

• Levelling the Playing Field: Awards allow small businesses to compete with larger, more established players.
• Boosting Brand Awareness: Awards increase visibility and generate buzz around your product or service.
• Attracting Investment and Partnerships: Awards demonstrate your commitment to excellence and can attract potential investors and partners.
• Motivating Your Team: Recognition boosts morale and reinforces the value of your team's efforts.

What awards are relevant to your industry? Take some time to research and explore opportunities. Don't wait until you're "big enough." Start small, aim high, and be audacious!

What awards you have entered, or plan to enter?

The Audacious Agency are the premier award writing specialists and profile-building experts, helping entrepreneurs and business owners who are sick of being the world's best-kept secret, to boldly stand out from the competition by building profiles to be visible, credible, and profitable.

www.theaudaciousagency.com