Double opt-in

Omnichannel scenarios for collecting marketing consents

Since the idea behind the double opt-in is to confirm that the person who provided us with contact details and consented to communication is the owner of this data, it may be worth considering how to shorten this scenario to make it more user-friendly. And in addition, it is easier to implement where we cannot easily confirm this data.

Importantly, each of the following proposals does not require complicated development. All you need is Synerise and some willingness ??

Facebook forms - Forms that allow you to sign up for any service by providing data stored in the user's account (or additional). The only owner of this data is the person currently logged into the application, and most importantly, they are already confirmed at the stage of creating an account.?

SMS - A text message sent to a dedicated phone number by the user to give consent for communication. The person sending the text message is the owner of the phone, so there is no need to build an extra confirmation step.

Logging in via external services (Google, Meta, Apple) - The data provided is related to the user logged into the device. Just like Facebook forms, we are sure that the data belongs to their owner.

Messengers – User/customer-initiated communication using popular messengers. As in each of the above cases, the owner of the phone or the logged-in person is the correct recipient of our messages.

As you can see, the suggestions/scenarios are very simple and, at the same time, much more user-friendly. I invite you to test…

Are you interested in this topic; do you want to learn how to use Synerise smarter? Join us at the next Inspiration Session!

(Un)lucky number

of users complete confirmation step in double opt-in registration

Use (This) Case

An old Chinese adage says...

"Personalization is about user interactions, not marketing consents.?"

~Yì píng pí jiu

Are you looking for an idea for new scenarios, do you want to improve existing ones, or do you need an impulse to know what and where to look for? The Inspirations newsletter is a supplement to the Synerise Inspirations Sessions prepared exclusively for Clients and Partners. In this open to everyone form, we invite you to the world of digital marketing in which AI plays the leading role.

Business Value Services Director,?Dominik Krolikowski