The double-edged sword of Generative AI in creative workflows
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Generative AI has emerged as a transformative force across various sectors, but what are the threats and opportunities for creative industries? Chris Hewish, Chief Strategy Officer at Xsolla, discusses.
Generative AI has emerged as a transformative force across various industries. It can produce content from written articles to digital art, heralding a new era of creative workflows. For sectors such as gaming, generative AI offers unprecedented opportunities to enhance productivity and fuel innovation. But as we embrace these advancements, it’s crucial to address the inherent risks, too—particularly the potential displacement of human artists and the ensuing impact on job opportunities.
The growing potential of generative AI
Generative AI tools, such as ChatGPT, Claude, and GitHub CoPilot, have demonstrated their remarkable capabilities in creating human-like text, stunning visuals, and even music compositions. This means that...