DOUBLE DOWN

DOUBLE DOWN is not often wise if you are gambling. If you are gambling you are likely to lose and doubling one’s wager is likely to double one’s losses. You will end up DOUBLE DOWN or twice as sad. Likewise DOUBLE DOWN is not a good investment strategy to chase after sunk costs. The fact that you have spent money already does not make it any better choice to spend more.

But DOUBLE DOWN is a good strategy where you are ENGAGED well, doubling or significantly increasing your investment or commitment where you are more likely to benefit than lose, and where the increase in investment or commitment makes you more likely to benefit than lose.

DOUBLE DOWN may also be good for soft pillows but not for healthy eating habits…