dotCMS-powered Solutions & Use Cases
Introduction
dotCMS has been available since 2006 and as a Platform-as-a-Service offering on AWS infrastructure since 2009. Working for almost two decades with enterprises in this industry has allowed going wide and deep regarding product capabilities. dotCMS supports a variety of solutions and use cases for the digital enterprise, seeking ambitious technology to stay ahead of the competition and address CMS pain points. Resolving pain points and working with cutting-edge technology allows them to innovate, create new products and services, and drive new revenue streams. Nothing beats structured content.?
This article addresses the critical solutions and supported use cases, enabling existing dotCMS customers to get more value out of their dotCMS platform and attracting prospective customers actively engaged in a re-platforming process with a great Editor Experience in mind.
A Content Management System (CMS) means a long-term commitment and an average tenure of five-ten years is not uncommon. This means it’s best to get the most value out of the platform and impact critical business outcomes, such as Total Cost of ownership (TCO), Return on Investment (ROI), Time-to-Value, Time-to-Market, conversion, net retention, and profit.
Solutions
Public-facing websites
It started in the mid-nineties, and still, this is the most-often built application with a CMS. There are many ways to categorize public-facing websites, and it’s usually not that black-and-white. Having an informative or educational function or a transactional nature has overlapped in specific industries. Popular sub-sets of public-facing websites are micro-sites and landing pages for targeted audiences with a specific call-to-action. Documentation websites or a public knowledge base are popular solutions in this category. dotCMS allows enterprises to build all of them. Being a content-centric and API-first CMS empowers the re-usability of content and artifacts and drives Time-to-Market and Time-to-Value.
Mobile Apps
With the ongoing rise of mobile devices, it’s no surprise that content-driven mobile applications are part of any omnichannel strategy. To avoid creating content siloes, it’s best to manage mobile apps from the same CMS used for all the other applications. In recent years, this is where enterprises have tended to use a popular JavaScript framework and a headless CMS. An enterprise-grade hybrid-headless CMS, like dotCMS, allows managing mobile apps seamlessly from the same instance of dotCMS used for any other application, with the same Great Editor Experience.
Single Page Apps (SPA) / Progressive Web Apps (PWA) / Static Site Generation (SSG)
Various content-driven web applications are now available with the rise of JavaScript frameworks. Each application type has pros and cons; their fit depends on the use case(s) and underlying requirements. Any enterprise-grade and modern CMS, like dotCMS, supports this category of web applications. dotCMS does not restrict development teams, whether you build a SPA/PWA or SSG.?
Internal Applications
The most common internal application is the intranet. Content is content, whether you expose it publicly or to an internal audience only. dotCMS fuels the digital workspace, where key integrations of business function-specific applications and information siloes can be removed and internal collaboration significantly enhanced. Check out how dotCMS compares to Sharepoint.
Customer Portals / Extranet
Where public-facing applications are more focused on creating awareness and acquiring new customers, there is an opportunity to extend the customer journey and subsequent digital experiences. dotCMS allows enterprises to extend great digital experiences with hyper-personalized customer portals that allow your customers to engage with your brand meaningfully by enhancing their digital touch-points with self-service tooling and relevant content.
Internet of Things, Digital Signage
The Internet of Things has been on the radar for several years. It hasn’t come to full fruition yet. Relevant prerequisites (like fast mobile networks) are still rolled out globally. However, once a device is connected and has a display, it can create a digital touchpoint with end-users. Being an omnichannel and API-first CMS, dotCMS already sees customers powering this type of solution with dotCMS. Similarly, this applies to in-store Point-of-Sale, Kiosks, and other Digital Signage.????
Solution Capability Matrix
The table below lists the relevant dotCMS capabilities for each solution. This overview shares the most common capabilities leveraged for the specific solution our customers built with dotCMS.
Limitless Content Management
Unlike many other CMS vendors, dotCMS subscriptions have a significant portion of unlimited. dotCMS wants enterprises to get the most value out of their dotCMS implementation, and that never coincides with restrictions around, for example, content types, custom workflows, CMS users, etc. We believe in limitless Content Management to help you deliver unlimited possibilities—more content on limitless Content Management.
Solutions by dotCMS customers
The charts below provide an overview of what applications dotCMS customers built with dotCMS.
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Use Cases
dotCMS supports a variety of use cases in the content management realm. There are more use cases, but the most common are shared here.
Omnichannel Content Delivery
In this day and age, enterprises are not just managing a single website. With the rise of social networks and mobile devices, consumers have many more digital touchpoints with brands. Being a decoupled and API-first platform, dotCMS supports enterprises in delivering their omnichannel strategy with a preview for device types, hybrid-headless deployment, APIs & API Tooling, and much more.
Multi-site / Multi-Tenancy
Executing an omnichannel strategy means a multi-site usage of dotCMS, where content and content assets (widgets, plugins, etc.) can be shared (or not) across the sites/applications on the dotCMS instance. In a multi-site / tenancy construct, key capabilities are roles & permissions to govern access to sites in the editorial team (including external editors), integration with SSO solutions, and workflow management. For high content velocity and time-to-market, side-by-side version compare, copy content type, and copy site will support the editorial team—more on multi-tenancy.
Multi-lingual & Localization
Deploying multilingual content across channels ensures that your customer experience is borderless and engaging. With dotCMS, you can publish content in different languages, configure the language of your content based on the user's geolocation, and allow end users to switch between languages quickly. The back end of dotCMS is offered in nine languages; additional languages are added upon request. There are no restrictions concerning the supported character sets for the applications built with dotCMS. The key capabilities to support multi-lingual content and localization are content translation, SEO, localized personalization, and a Great Editor Experience.
Personalization and Content Targeting
With the rise of social networks, mobile devices, and the Internet of Things (IoT), digital devices are constantly increasing. Demand is growing for enterprises to produce relevant content quickly — and at scale. With dotCMS, content targeting is not just creating massive amounts of content. Still, it’s about creating relevant content that resonates with the targeted audiences throughout a customer's various lifecycles with your brand. An intuitive rules engine allows digital marketing teams to create personas and business logic to drive hyper-personalization at scale. More on personalization & content targeting.
Digital Asset Management & Image Processing
Creating digital impressions and experiences takes more than plain text. Rich assets such as images, videos, and PDFs are required to keep customers engaged with your online applications. dotCMS has no limitations when it comes to handling rich assets. With dotCMS, you can even include Microsoft Word, Excel, and Powerpoint assets without an issue. Key dotCMS capabilities in this context include image processing (including focal points), full-text indexation, image optimization & compression, tagging & categories, Content Delivery Network (CDN), Caching, bulk upload & tagging of assets, and drag & drop assets into dotCMS. Many enterprise customers integrate dotCMS with their external Digital Asset Management systems, like Widen, Bynder, or MediaBeacon. More on Digital Asset Management in dotCMS.
Customer - and Employee Self-services
Implementing self-service scenarios help to streamline the internal processes and external-facing touchpoints, such as customer service and support. Personalizing customer experiences and smartly exposing content help visitors quickly find what they seek. Structured content, faceted site search, personalization, and tagging & categories will help support this use case in this context.
Knowledge Base
A solid knowledge base should go beyond merely aggregating documents. It should be easy to navigate, search, and access across devices. A knowledge base should also answer questions for internal staff and external users, reducing the strain on HR and customer support departments. A knowledge base can be a great enabler for creating communities where stakeholders (customers, partners, vendors, etc.) can start conversations and connect more deeply with your brand. Exposing knowledge internally as well as externally helps to reduce the demands on customer service and support. Key capabilities to power your knowledge base are structured content, search, multi-lingual support, and personalization.
Blogging
Building a sentimental bond with (prospective) customers is foundational to driving business outcomes like conversion, customer loyalty, and upselling. dotCMS offers many tools for editors to create and deliver engaging blog posts. Key product capabilities to support blogging include the block editor, personalization, social sharing, liking, commenting, and following specific authors.
Integration External Systems
A CMS never walks alone. Building an omnichannel platform means integrating the CMS with adjacent technologies to support your digital marketing team. dotCMS offers several developer tools to support secure, scalable integrations: API & API Tooling, webhooks, and dotAPPS. More on interoperability and extensibility.
(Hybrid) Headless CMS & Traditional CMS
dotCMS is a hybrid-headless, meaning enterprises have three ways to deploy dotCMS to their liking, which can change over time. Unlike pure headless CMS vendors, the key advantage is that you can start anyway and don’t lock yourself in for the future. Key headless dotCMS capabilities are the APIs & API Tooling, Command Line Interface, Headless Personalization, and webhooks for developers. Content editors still enjoy the Great Editor Experience. When pure headless CMS vendors fail, hybrid-headless steps in
Use Cases dotCMS customers
The chart below provides an overview of what applications dotCMS customers built with dotCMS.