Dose 66: Top Alternatives to Google Ads to Boost Your Online Presence

Google Ads has long been the go-to platform for businesses looking to advertise online. But as competition grows and advertising costs increase, businesses are exploring alternative advertising options.

In this newsletter, I’m going to go through some of the best Google ad alternatives, apart from LinkedIn or Facebook ads.?

Sixads?

One of the alternatives to Google Merchant Center is sixads, a Shopify app that enables businesses to advertise on Google, Facebook, and Instagram. Unlike other advertising platforms, sixads is user-friendly and easy to use, making it an ideal choice for small and medium-sized businesses without prior advertising experience.

Features

• Easy ad setup: The app's ad creation process is easy to navigate and takes only 2 minutes to launch your first campaign, compared to Google Ads Manager, which is usually longer.
• Stock monitoring: The app automatically stops ads for out-of-stock products, and updates product information for changes in description, price, or images, preventing budget wastage.
• Multi-platform ad creation: Create ads for Google, Instagram, and Facebook all in one place, saving you time and effort.
• Advanced targeting: The app's AI algorithm targets the most likely to convert audience at the optimal time, increasing the effectiveness of your ads.

Microsoft Ads (Bing Ads)?

Although Google dominates the search engine market, Bing Ads serve around 639 million users worldwide, which is over 600 million unique PC users who use Bing daily.?

Microsoft Ads offers a broad coverage as ads created on the platform run across all Microsoft platforms and devices, including Cortana and Office, and on partner websites such as The Wall Street Journal, AOL, and InfoSpace within the Microsoft Search Network.

Your ads will appear at the top of Bing, MSN, and Yahoo search results, and you can customize when and to whom your ads are displayed based on demographics such as age and gender.

Features

• Mobile ad support: Microsoft Advertising also offers ads on mobile devices like Google Ads.
• Advanced location targeting: You can target a global or specific audience by country, city, or area.
• Easy campaign import: Easily transfer existing campaigns from Google Ads to Microsoft Ads.
• No mandatory spending limits.
• Personalized support from Microsoft Advertising experts.
• Lower average cost-per-click: The average CPC for Microsoft Advertising is $7.99, significantly lower than Google Ads' average CPC of $20.08.

Amazon Ads?

Amazon Advertising is a good option for e-commerce store owners selling physical products, as Amazon users are typically at the end of their buying journey. Amazon offers various types of ads, including video and audio ads that can reach potential customers on and off Amazon's site through various partner and publisher websites and apps.

Features

• Sponsored Products: individual product ads that appear on search results and individual product pages.
• Sponsored Brands: ads that feature the brand logo, headline, and a selection of products. They appear on relevant shopping search results pages.
• Sponsored Display: similar to Google Display ads, they can feature an image and some text. They are displayed on and off Amazon to increase ad reach.
• Stores: a feature that allows you to create your own branded website inside Amazon. It’s a multipage, immersive shopping experience that lets you showcase your brand and all your products.
• The cost per click is rarely higher than $0.35 compared to Google Shopping ads’ average CPC of $0.66.

Infolinks?

Infolinks is an advertising network that takes a unique approach and is particularly useful for digital publishers seeking to monetize their content. The platform provides access to a vast network of over 25,000 publishing partners, featuring 350,000 websites and generating 1.5 billion monthly ad views. With such impressive numbers, Infolinks ranks as the third-largest publisher marketplace.

Features:

• Infold - bottom or above-the-fold search and display ads.
• Intop - mobile-only ads displayed at the top of the screen, which remain visible while scrolling.
• Inarticle - branded ads appearing when the user engages with the screen.
• Inframe - ads on the left and right sides of the screen.
• Inscreen - pop-up ads that appear when the user tries to leave the page.
• Intext - ads that appear as anchor texts to words on the page, with the AI algorithm matching keywords to relevant ads.

Google Ads may be the most popular?

platform for online advertising, but there are many other platforms and options available to businesses looking to expand their reach and grow their online presence. By exploring alternative advertising options, businesses can find new ways to connect with their target audience and achieve their marketing goals.

This article is part of my weekly newsletter?Dose of Digital?where I share tips, tricks and growth strategies.?Subscribe & share!