Dose 63: The Ultimate Guide: The Why & How of Hashtags [Part 2]

In the previous newsletter, I spoke about what hashtags are and how essential they can be for any brand’s social campaigns. And maybe a lot of that information seems like nothing new to you, or you might already be utilizing hundreds of hashtags for various campaigns, according to various brands, and related to different trends.?

But even so, a lot of brands fail to make an impact through their hashtags. Why? Because they’re probably not using the hashtags to their full potential, or not using the right strategy on the right platform. And that’s what I want to focus on today, with a look at some of the best hashtag tools you can use to make your campaigns more visible.?

Hashtag Strategies for Different Platforms?

Instagram?

• For a brand, you’re likely using an Instagram business profile. In this, access post insights, you can see the number of impressions received from hashtags, helping you determine the most effective hashtags for improving reach.
• You can also get your stories to become more visible by using popular hashtags in them, which will feature in that particular hashtag’s stories.?
• Avoid using banned hashtags as they’ll get your content penalized by the algorithms, and it won’t be discoverable for users.?
• You can only use 30 hashtags per post, but that doesn’t mean you have to use all 30 slots in all the posts. Adding trending, yet minimal hashtags can help your cause a lot more.?
• It’s also important to note which trending hashtags you use; those with an extremely high post count will also make your content less discoverable, while those with a few but quality posts can give you a better boost

TikTok?

• Look for popular hashtags that are currently trending and use them in your content. This can help your content reach a wider audience.
• It’s also essential to use niche hashtags with fewer followers. E.g. #DIY might have a very huge following as it’s a generic word, but #DIYhomedecor will have a smaller following, making your decor content more visible.?
• Instead of using too many hashtags, which will make your post too cluttered, it’s better to use 5-6 relevant hashtags to make your video more authentic.?
• Start a hashtag challenge that can get people in on the trend and also generate a high amount of UGC for your brand.?

Other Platforms?

• For Facebook, it’s much better to use only 2-3 hashtags that are relevant to your content to avoid getting penalized by the platform’s algorithms.?
• On LinkedIn, the audience is a lot more professional, and your hashtag strategy will need to cater to that.?
• On Twitter, you can easily join in on trending conversations to make your content more visible among the masses. You can also use trending hashtags, as long as they’re relevant to your content, to make your tweets more discoverable.?

Tools to Analyze Hashtags?

The following are some of the most common and efficient tools you can use to make your hashtag strategy more refined. These tools will allow you to analyze hashtags, and drive insights on how useful they can be, and which ones cater the best to your industry.?

Hashtagify (for Twitter)

• Quickly find relevant hashtags by entering a keyword
• Check the popularity of each hashtag in the results
• Save your searches by logging in

Brand24

• It tracks and analyzes your dedicated hashtags across different platforms.
• Data is presented in a clear chart that shows hashtag performance and influencers talking about your brand.

Keyhole?

• Monitor a campaign's reach and impact?
• Keep tabs on competitor brands
• Get alerted to positive/negative mentions of your brand
• Gain consumer insights like sentiment and demographics
• Listen to social trends and stay up-to-date
• Identify top influencers and posts

RiteTag

• Helps users find the best hashtags to use in content
• Shows trending hashtags and popular accounts that use them
• Rates the hashtags users choose as great, good, unused, or overused
• Focuses mainly on use frequency rather than actual analytics

In conclusion, hashtags can be a powerful tool for social media marketing, but their effectiveness depends on how well they're used. Don't overlook the potential of hashtags, just use them properly to make their impact more effective.?

This article is part of my weekly newsletter?Dose of Digital?where I share tips, tricks and growth strategies.?Subscribe & share!