Do's and don'ts when using Promotions

Reward marketing can work wonders for your business. But there're a few things you should consider when using promotions. That's why we’re sharing 3 important do's and don'ts, based on our Customer Reward Barometer.

Don’t: skimp on quality

Exchangeable coffee mugs, key rings and USB sticks? Don’t do it. These types of giveaways are ineffective and usually end up in a drawer or the rubbish tip.?The 2022?Customer Reward Barometer research states?80% of people find it very important that a promotion is of high quality.

Do: be exclusive

Exclusivity is an important condition for an effective promotional reward campaign. If something is in short supply, people are more likely to want them. Being successful in creating a feeling of scarcity makes a valuable contribution to a campaign’s effectiveness.

Do:?go green

Thankfully throwaway culture is a thing of the past. Disposable promotions are bad for brand image and make companies vulnerable to criticism. Always opt for certified premiums that are produced with care for people and the planet.

Need help with your?customer reward strategy? Download our brand-new white paper Rewards Pay Off. It’s based on the 2022 Customer Reward Barometer research by Nielsen.

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