Do's and Don'ts of Video Advertising.

Knowing the do's and don'ts of video advertising is important for brands because it can help them to create effective and engaging video content that resonates with their target audience. By following best practices, brands can ensure that their video ads are well-received and have a positive impact on their brand reputation and sales. On the other hand, failure to follow these best practices can result in wasted resources and negative brand sentiment, ultimately hurting a brand's bottom line. By understanding the do's and don'ts of video advertising, brands can create video ads that are optimized for different platforms, engage viewers, and drive conversions, while avoiding common pitfalls and mistakes that can undermine the effectiveness of their video ads.

Here are 5 do's and 5 don'ts of video advertising:

Do's:

1. Know your audience and create video content that resonates with them.
2. Keep your videos short and engaging to hold viewers' attention.
3. Include a clear and concise call-to-action (CTA) to encourage viewers to take action.
4. Optimize your videos for different platforms and devices.
5. Use metrics to track the performance of your video ads and make adjustments as needed.

Don'ts:

1. Don't make videos that are too long, as viewers are more likely to lose interest.
2. Don't make videos that are overly promotional, as viewers may perceive them as insincere or irrelevant.
3. Don't forget to consider accessibility for viewers who are deaf or hard of hearing by providing captions or transcripts.
4. Don't use music or other copyrighted material without obtaining the proper permissions or licenses.
5. Don't rely solely on video advertising as part of your marketing strategy. Use a variety of channels to reach your target audience.

References:

• Jakober, P. (2016a, September 9).?8 dos and don’ts of successful video advertising. Martech.org. https://martech.org/8-dos-donts-successful-video-advertising/