The Do's and Don'ts of Testing Copy

Dear Friend,

Testing and tracking your copy is quite possibly one of the most important parts of the whole writing process.

Without testing the copy you’ve written… you can’t improve.

It’s as simple as that. Since most people overcomplicate the testing process, or simply don’t know WHAT to test…here’s a list of Do’s and Don’ts that you can follow…

#1 Do test your headline

Your headline is one of the most important parts of your sales copy. Without a good attention grabbing headline, your copy simply won’t get read.

One thing you can do is write 20 or 30 headlines at a time before picking 3 to go with. That helps you get your “copy juices” flowing while giving you tons of options you can test later.

#2 Don’t make testing complicated

You’ll notice how the testing process described above tests only the headline. Everything else remains the same. If you’re changing multiple things at once, it’ll become virtually impossible to tell what got you the result you wanted.

#3 Do test other sales page elements

In addition to your headline here are a few other elements you should test…

* Your call to action

* Your P.S./ FAQ Section

* The location of your call to action (try adding one above the fold and testing that)

* Finally, test color and formatting too. For example, try your headline in blue versus red.

Statistically, you won’t really know your results until you have at least 100 visits to each test page.

But really… 1000 clicks is the number you’re shooting for.

Remember… Test for one element at a time.

Test for your key elements. And trust your instincts. After you’ve fine tuned your offer, you’ll start selling more and making more without needing as many visitors to your funnel.

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