The Do's And Dont's of Social Media Management

Are you looking for better ways to manage social media accounts without missing out on anything important?

Social media platforms play a vital role in our lives today. From staying connected with friends to sharing personal updates, they provide countless opportunities to connect with others.

In addition to staying informed about current events, brands can also build relationships with potential customers and grow their audience.

Social media management tools allow you to post content from multiple sources at once and schedule posts in advance. They also give you access to analytics data, allowing you to track metrics such as likes, shares, comments, and even conversions – all of which can serve as helpful guides in determining the effectiveness of specific campaigns.

These tools can also work with various platforms (i.e., Twitter and Facebook), giving you complete control over your presence across multiple mediums.

So now, let’s get into the current social media management trends for B2B and B2C brands.

Social Media Management Strategy Trends

Social media is one of the most versatile and effective marketing tools today. We use social media to drive our branding efforts, connect with customers, generate new leads, gain insights into buying habits, manage reputation, and bolster our digital footprint.

But, while social media is an essential part of modern business, many companies still aren’t getting the full potential from their digital efforts.

As Social Media Examiner’s 2022 Social Media Marketing Industry Report reveals:

• Those new to social media marketing generally focus on Facebook (82%) and Instagram (67%). However, those who have been social media managers for more than five years have diversified across multiple platforms, including Facebook, Instagram, LinkedIn, YouTube, Twitter, and TikTok.
• The top two platforms that B2C marketers use are Facebook (94%) and Instagram (85%).
• The top two platforms that B2B marketers use are Facebook (85%) and LinkedIn (81%).
• Regarding organic social plans, 61% of marketers will be increasing their Instagram activity.
• Most marketers agree that they want to increase their video marketing, with 68% of marketers planning to increase their video marketing for Instagram, 67% for YouTube, and 56% for Facebook.

Do

1. Have A Strategy

The most important part of social media management happens before you sign up for Facebook or publish your first Tweet. Each social media marketing campaign should start with clearly outlined goals and a battle plan that will help you achieve those goals.

2. Choose The Best Platforms

How’s your Facebook outreach going? What about Twitter, LinkedIn, and Google+? Do you have a YouTube account? What about Pinterest, Instagram, and Tumblr? And lest we forget, TikTok. With so many social media platforms to choose from, it’s easy to feel overwhelmed if you don’t stay organized. The worst part is that overlooking one platform might mean missing out on a massive potential market.

3. Use The Right Tools

Keeping up with social media is an impossible task for us mere mortals. Fortunately, there are some handy software options to help you manage and monitor all of your social media accounts from one central hub.

4. Track The Metrics That Matter

If you don’t know whether or not your social media outreach is impacting your business, then what’s the point? When you’ve defined a goal for your social media campaign, gathering corresponding metrics is the only way to tell if it succeeded.

Don’t

1. Try To Please Everyone

Understanding your audience is one of the most critical parts of your strategy. If you try to please everyone, you’ll offer nothing unique, and nobody will be satisfied.

2. Delete Negative Reviews

When you see every mention of your brand, it can be tempting to purge negative experiences from the web. Resist that urge. Instead, reach out to people who leave a negative review. Ask how you can improve their experience and work hard to regain their trust. Doing this may not only salvage a bad situation but also show other potential leads how far you’re willing to go for your customers.