Dos And Don'ts of Pitching to Journalists to Get PR for Your Small Business with Jessica Toscano

What would it take for you to do so that journalists will finally notice your small business?

What steps do you need to take to feature your product on that famous gift guide?

Is it a compelling background story? A catchy subject line? Or do you need to send samples of your product?

You might have already tried searching for the answers almost everywhere. From their responses, most of them would say, "you do this" and "you don't do that."?

However, instead of gaining clarity, you end up confused with their answers about PR.

But if you've been closely following our Small Business PR Podcast, you will have noticed that the PR themes and topics we consistently share are unconventional yet proven to produce results.??

Whether that's keeping your pitch to a certain length, optimizing your website, or knowing the best time of year to pitch before journalists—we can genuinely say to you that these are the exact steps you must do and not do, so you can get all the recognition you deserve!

Most importantly, that's because the people we're bringing to our podcasts serve as experts in their fields, continue pitching their products and services, and eventually sow the fruits of their PR activities.

In this episode, our guest, Jessica Toscano, a journalist, and business founder, will discuss and emphasize the Dos and Don'ts that will put you not only on top of the journalists' minds but even propel your business further.

"You have a strength in pitching as yourself because nobody knows your product, company, or brand better than you do. And it's personable. You're not relying on anybody else to do that for you. So, you really do want to take that time to own it."

-Jessica Toscano

Jessica Toscano is a skilled content creator and editor with experience in print and digital media. She founded digital unisex lifestyle publication, IntrigueMag in 2014. She continues to serve as CEO and Editor-in-Chief. Additionally, her articles have been published in Cosmopolitan, Men's Health, SELF, SHAPE, SheKnows, InsideHook, Giddy, and Cliché, with branded content featured in a variety of outlets, including Buffalo News.

Join us as we dive deep inside the mind of a journalist to understand how they think and what they are exactly doing with your PR pitches. Once you know the dos and don’ts of PR, you will be more confident in your organic PR efforts.

Topics We Cover in This Episode:?

• An insider's view of what a journalist's inbox looks like
• Keeping your pitches concise yet meaningful
• Why are you the best person to pitch your product or service
• The elements that matter most in your pitch for journalists
• How envisioning your life leads to better pitches and messages
• Following the right timing and timeline when pitching

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.