Do's and Don'ts of Personal Branding

There are never going to be enough advantages to talk about when it comes to Personal Branding. There are lots to unpack about effective Personal Branding, with numerous blogs online giving the universal norms.

If you are interested in developing your personal brand, overloaded with information online on how to do it right, here is a short cheat sheet of common dos and don'ts of the same:

1. Do chalk out your brand's value proposition:

As a personal brand, you are empowering yourself to put yourself in a certain position in your niche. Your brand will cater to a specific group of people, explaining why everything you have to say is important. Every good personal brand has it all decided on what it wants to offer, and which audience it wants to address. That keeps a consistent value proposition for any personal brand. It includes brand elements pertaining to services your brand is delivering, the skillset you are offering, the mannerism of delivering, and whom your brand is delivering to.

2. Don’t make it all about selling:

People gravitate towards what resonates with them. Identify the problems your target audience is facing, and how you wish to solve those issues with your skillset and experience. Making your brand all about profiting or selling does not go a long way, because it does not connect with people. Communication is essential to build a bond, and if your brand puts it on a secondary basis, it is never going to grow.?

3. Do an audit:

Examining your brand to see where it stands currently is always a good thing. It can be simple things such as searching your brand's name on Google and working on what comes up to running analytics on how much audience-based traffic your pages get, how much your brand has grown over time, and what kind of improvements it needs. Work on removing things associated with your name that have the potential to affect your brand negatively.

4. Don’t separate personal branding and career enhancement:

Any career is nothing without consistent upgrading. Everyone must keep up with the times by working on their professional and life skills to always put their best for their business goals. Strong personal branding opens new doors where you get a real chance to contribute what you have always wanted to give. Having a career plan is key, but personal branding done alongside the same gives it longevity. It is all about staying on your path while being authentic with everyone you interact with.

5. Do be willfully intentional:

Nothing you put or say on the internet can be erased. Everything is quickly perceived, and people are quick to make opinions about it. If your brand is not creating anything of value, it is going to be labelled as misinformed and irrelevant. When you have meaningful things to say, the way of saying them should be equally meaningful. Your brand should be easy to approach, understand, and engage. Everything it stands for should be aligned with its actions and social presence.??????????????????????????????????

6. Don't value inconsistency:

Everything about any brand - personal or corporate - needs to be seamlessly represented. Brand elements such as the brand colours, typography, logo, tagline, and brand story work together to make that happen. With the availability of multiple platforms to promote your brand on the internet, it is essential for this consistency to be reflected in the frequency of posting, interaction, and overall content curation. All social media presents a great chance to be your most authentic self for people to find meaning in your personal brand.

Your personal brand needs to be aware of clear dos and don'ts to build a path for itself, with a presence that stays impactful, invaluable, and consistently relevant.?