The Do's and Don'ts of LinkedIn Networking

LinkedIn is the quintessential professional playground where connections are made, opportunities discovered, and careers built. So, how important is LinkedIn in 2024? Here are some stats to shed light on it:?

• In March 2024 alone, LinkedIn generated a whopping 1.9 billion visits – that’s billion with a capital ‘B’ for you!???

• The average visit duration on LinkedIn is over 7 minutes, enough to take any message across to its intended readers.?

• More than 78% of LinkedIn users are from outside of the US proving the platform’s global reach.??

• More than 11 million users leverage LinkedIn’s Creator tools for better content.?

• B2B marketers report 2x more conversions on LinkedIn compared to other platforms.?

• We don’t have to tell you it’s the go-to place for job-seekers and recruiters!??

Phew! That says enough about the potency of LinkedIn, doesn’t it?????

But just like any playground, LinkedIn has rules and conventions to follow to make sure everyone has a good time. So, let’s dive into the Do’s and Don’ts of LinkedIn to help you make the most out of your professional presence in the digital world!?

The Do’s?

1. Do Personalize Connection Requests: When you send a connection request, always include a personal note. It shows you’re genuinely interested in connecting and not just collecting contacts. Mention how you know them or why you’d like to connect.??

Example: “Hi Jenny, I enjoyed your recent article on marketing strategies. I’d love to connect and learn more about your work!”?

1. Do Keep Your Profile Updated: Your LinkedIn profile is like your digital resume. In fact, you can use a downloaded version of your profile as your resume if it’s complete. Make sure it’s always up to date with your latest job, skills, and achievements. A polished profile attracts more connections and opportunities. While most people tend to use professional-looking profile images, you may experiment with more whacky stuff, especially if yours is a creative domain.??

1. Do Engage with Content: Like, comment, and share posts that resonate with you. Engaging with others shows you’re active and interested in your field as well as what they have to say. It helps you stay visible to your connections and acts as an ice-breaker in case of the less loquacious folks.?

1. Do Publish Articles: While we aren’t asking you to suddenly take up writing as a vocation, it does help to churn out full-blown LinkedIn articles from time to time. Write on your domain and share valuable insights and actionable information others can use in their careers. Spend some time choosing an appropriate image to go with your article. Trust us, it’ll work wonders.??

1. Do Post Regularly: Have something to share with your connections? Whip up a quick post. Embellish it with a nice image or infographic to spice things up and you have a winner in your hands. Bask in the impressions your post fetches as the platform’s algorithm boosts it for its quality content. Yeah, it works every time!??

1. Do Use Hashtags: Use appropriate hashtags with your posts so that the algorithm knows which posts to club yours with. Trust us, it’ll do your posts a lot of good – a LOT!??

1. Do Join Groups: LinkedIn groups are a great way to meet people with similar interests. Participate in discussions, share your insights, and connect with group members to expand your network.?

1. Do Behave Like A Professional: Try to maintain a professional tone in your messages and posts, especially when targeting industry seniors. While there’s always room for light-hearted banter, memes, satires, and such, try to present everything with a polished veneer.??

The Don’ts?

1. Don’t Send Generic Messages: Avoid sending out generic messages like “Hi, let’s connect.” Take a few seconds to personalize your message. It makes a big difference. And for heaven’s sake, don’t sound cheesy or like a stalker in someone’s inbox!??

1. Don’t Spam: Sending multiple messages to someone who hasn’t responded yet is a big no-no. Be patient and give people time to reply. If they don’t, move on. Interpret radio silence as a discreet ‘Not interested, dude!’??

1. Don’t Overshare Personal Details: Keep your personal life off of LinkedIn if you can help it. It’s fine to share some personal achievements but avoid oversharing details that belong on other social media platforms.???

1. Don’t Ignore Messages: If someone takes the time to send you a message, respond in a timely manner. Even if you’re not interested, a polite “Thanks, but no thanks” is better than no response at all.??

1. Don’t Be Pushy: If you’re looking for a job or a favor, don’t be pushy. Build a relationship first before asking for help. Networking is about giving as much as it is about receiving.??

1. Don’t Use Profanities: You will get blocked that way and end up damaging your reputation big time.??

Bonus Tips?

• Optimize Your Headline: Your headline should be more than just your job title. Use it to showcase your expertise and what you’re passionate about. But don’t write an essay, if you can help it.??

• Showcase Your Work: Use the Featured section to highlight your best work, whether it’s a project, article, or presentation. It shows how good you are in your fields of interest.??

How Remote Resource can help you?

Every day we get a lot of requests from brands and individuals looking to boost their LinkedIn profiles for more connections and conversions. And we are happy to announce that we have bona fide professionals who know how to work the platform’s algorithms in your favor. So the next time you’re looking for someone to give you a helping hand with increasing your LinkedIn footprint, you know who to call.??

Summing it up?

The LinkedIn algorithm loves informative and presentable content. By following the Do’s and Don’ts mentioned above, you’ll be well on your way to building a strong, professional network on LinkedIn.??

Happy networking!?

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