Do's and Don’ts of Digital Marketing
Swarndeep Singh Bhalla
Head - Digital Marketing @ NAMTECH, ArcelorMittal Nippon Steel | Ex-Graphic Era, Shivalik Group, Birla School, JK Cement's SPSU University & KR Mangalam Group
The Dos of Digital Marketing:
? Advertise wisely and think holistically
? Be genuine and nurture your social presence
? Leverage “product thinking” through minimum viable product
? Focus on mobile and tablet traffic
? Use analytics to measure marketing efficiency and business outcomes
The Don’ts of Digital Marketing
? Interrupt the user experience (popups)
? Purchase email lists (spam)
? Gate content
? Fake “live” events
? Autopost across several social outlets
? Adopt “gut feel” management approach