The Dos and Don'ts of Developing a Successful Direct-to-Consumer Brand
Direct to Consumer (DTC) is a strategic marketing approach that brands are adopting as they look for ways to stand out in today’s crowded marketplace. If you’re exploring whether DTC is the right fit for your brand, there are several things you should consider before making the leap. This blog will walk you through the dos and don’ts of developing a successful DTC brand.
What is Direct To Consumer Marketing?
Direct-to-consumer marketing (DTC marketing) is a strategy that brands use to sell directly to customers through their own eCommerce sites. This means you sell your products directly to consumers, bypassing retail stores. This can be done through an eCommerce site, a pop-up shop, a subscription box, or other online channels.
Why Build a DTC Brand?
The direct-to-consumer marketing strategy is predicted to be a $1.3 trillion industry by 2021, having grown from $34 billion in 2013. With so much potential upside, it’s no wonder so many brands are looking to move their business online. As mentioned above, there are several advantages to building a DTC brand, but there are a few other factors that could make it the right move for your business. Here are a few reasons to consider going DTC.
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Creating a Successful DTC Brand: Dos and Don’ts
First, it’s important to identify your brand’s key differentiators. What makes your brand stand out from the competition? What value proposition drives your business? Once you’ve identified this, you can begin to brainstorm ways to integrate those elements into your DTC marketing strategy. For example, if you’re brand focuses on providing high-quality vegan products, you might want to focus on making more vegan-friendly content (e.g. recipes, vegan lifestyle advice). If your brand is known for its luxurious aesthetic, you might want to focus on creating a premium shopping experience.
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