Dori Media Accelerator: Pioneering TV Innovation Through Agile Tech Acceleration
Dori Media Group
An international group of media companies, located in Israel, Switzerland, Argentina, Spain and Singapore.
In the rapidly evolving landscape of the television industry, where ideas are plentiful but success is elusive, a paradigm shift is underway. The Tech Accelerator Model, a concept borrowed from the tech industry, is gaining ground, transforming the way TV companies approach innovation.
Building upon the insights shared by Michal Ben-David in "An Agile Model of TV Format Development for a Post-COVID World," this article dives into the transformative journey of Dori Media Accelerator, shedding light on its pivotal role in reshaping TV industry innovation.
Unlocking the Tech Accelerator Model
Traditionally, collaborative training programs like creative incubators have been common in the TV industry. However, the Tech Accelerator Model is a game-changer, compressing years of development into an intense 3–4 month period. The Dori Media Accelerator, a bold experiment in this space, exemplifies the unique characteristics of this model. It goes beyond the typical TV production approach, aiming to bring new format ideas to the international market swiftly and effectively.
Differentiating Accelerators from Incubators
To grasp the essence of the tech accelerator model, it's crucial to distinguish it from incubators. Accelerators focus on rapidly boosting ventures in their early stages, utilizing fixed-term, cohort-based programs with mentorship and educational components. The key differentiator lies in their approach to market forces: accelerators adapt ventures quickly, while incubators shelter them. The Dori Media Accelerator, with its focus on answering a specific market need, aligns perfectly with this philosophy.
Dori Media Accelerator Case Study
The case study of the Dori Media Accelerator unveils a fascinating journey characterized by innovation and adaptability. Built on four key principles—design thinking, lean, agile, and go-to-market—the accelerator embraced a blended approach tailored to the unique needs of entertainment TV formats.
Model Design
The accelerator's design incorporated principles like design thinking for audience-centric ideation, lean management for testing ideas efficiently, agile methodology for formalized processes, and go-to-market strategy for international launch plans.
Accelerator Phases
Dori Media Accelerator consisted of five key phases: scoping, callout, ideation, prototype, and pitch. Each phase contributed to the rapid development and refinement of TV format ideas. Notably, the callout phase differed, involving a national selection process for participants.
Accelerator Components
Assessed against key parameters like duration, participants, selection process, training program, and business model, Dori Media Accelerator demonstrated its unique approach. It operated as a 3-month program, involved teams rather than individual participants, and employed a business model based on development funding against a percentage of intellectual property.
As the TV industry grapples with the disruptive forces of streaming giants and changing viewer preferences, the Tech Accelerator Model emerges as a beacon of innovation. Dori Media Accelerator's success showcases the agility and resilience of this model, offering TV companies a pathway to navigate uncertainties and validate ideas efficiently.
The TV accelerator model isn't without its challenges, requiring participants to adapt to a fast-paced and intensive development pace. However, its benefits, including mentoring, peer feedback, an iterative process, an entrepreneurial mindset, cost-effectiveness, and a shared IP business model, position it as a powerful tool for TV companies seeking to stay ahead in the dynamic world of content creation.
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