Doorstep Test Part 1

As you whittle away on New Year’s resolutions to lose a few pounds, read more, or perhaps use your mobile device less, here is an idea.

Apply this simple two-part test to all of the important relationships you are investing into in 2023 and beyond.

1) Would you be thrilled if that person / group of people showed up unannounced on your doorstep?

2) Do you think or know that person / group would be thrilled if you showed up unannounced on their own doorstep?

If the answer to both is yes, then make that relationship a priority in 2023, above all others (unless perhaps your work requires you to invest in the person / group). Life is short, and investing heavily in the right places matters. If you have no one in your life that meets these two criteria, I would challenge you to look inward, there may be areas you can improve on to increase the chances of having someone fit this criteria by the end of 2023.

Along the way I would also contend you should be on constant watch for adding people to this list. At the same time, when people are clearly not even in contention to be on this list ever (perhaps they have a track record of not coming through when you really need them for something, or of lying to you, etc.), get them out of your life as much as you can if practical. One amazing gift we are given on an equal basis each day is time, and when we invest it properly it can give us amazing joy,? help others, and yes, change the world. I believe this framework may help you get more out of your one wild and precious life.

Wishing everyone a Happy New Year in 2023!

Ben

PS I am focused on a few things in 2023 beyond what I share above.

1) Helping people that sell on Amazon grow their revenue

2) Helping companies scale / refine / optimize their digital marketing

3) Finding commerce related / commerce enabling companies to invest in (think software and services for brands, retailers, etc).

Reach out if any of these make are worth chatting about.