Doors to open up opportunities for installers

Michelle Wright, our Head of Group Marketing, shares how our doors portfolio can help installers win new business this Spring.

Though showing some resilience, the UK housing market saw prices fall in March for the first time in six months. With uncertainty around interest rates, many homeowners are staying put and looking to renovate their current home into their forever home. In fact, statistics show that one in five are planning a major home renovation this year so it's the ideal time for installers to ramp up their marketing and showcase their portfolio.

It doesn’t have to be a large-scale replacement job either, as small changes can make a big difference to the home. Consumers looking to marry their desire to renovate with sustainability aspirations or smart tech and security might be lured by the prospect of new doors. We have a range of different options on offer from the likes of VEKA UK , Deceuninck UK and DoorCo Ltd .

Spring is always a popular time to market patio, French and Bi-folding doors. With longer, brighter days and summer around the corner (if it ever stops raining that is!) homeowners are starting to venture outside to tidy up their outdoor space. From traditional printed brochures to social media content like aspirational images, we supports installers with marketing collateral that can be used to showcase the range of doors on offer and appeal to those homeowners looking to transform their property.

Our portfolio also includes the ever popular VEKA patio door. Available as in-line sliding or tilt and slide, patio doors maximise natural light and ventilation while offering a high security specification, excellent weather protection and superior thermal insulation.?Homeowners can choose from sculptured or bevelled and a choice of colours and glass.

Alternatives include the always-aspirational, multi-configuration VEKA Bi-Fold, which remains popular with homeowners looking to fully open up their space. Meanwhile the classic VEKA French door is versatile enough to connect interior spaces as well as providing a classic transition to the garden, like this stunning installation in Scotland from leading windows and doors specialist, and Glazerite installer, Nuview.?

Nuview fit a range of uPVC and aluminium doors and windows for customers across Stirling, Glasgow and Central Scotland.

Nuview’s Mark Notini explains: “Many customers are looking to improve on energy efficiency as well update the style and colour of their doors. We can help them get the look they want, underpinned with thermal efficiency and security they need thanks to the range available from Glazerite.”

Drawing homeowners’ attention to the hardware finishes available is also a good way to lure prospects looking to freshen up their homes. We’ve partnered with Brisant-Secure to introduce the Sweet patio handle, which offers unparalleled weather resistance and the ultimate in style, just like the Sweet furniture we offer as standard on composite doors.?

When it comes to composites, today’s homeowner isn’t afraid to mix traditional styling with modern features such as this recent Nuview install of a Marquis 2 composite in Anthracite Grey, which is complemented by Sweet hardware in Gold and the Birchwood glazing option. ?

Our DoorCo portfolio uses a range of aesthetic designs, colours and glazing options to appeal to every customer, including some exciting traditional and contemporary door style additions like the brand new Eaton. DoorCo has also added more decorative glass options like the delicate bevelled heart and flower motif of Blossom and the art deco-inspired Speakeasy.?

Today’s homeowner might be style, security and environmentally-conscious but they’re also time-poor too. When it comes to marketing to customers, it’s also worth reminding homeowners of the low maintenance, thermally efficient and durable benefits of uPVC and the range of warranties on offer, such as our 10-year guarantee.

If you'd like to get in touch about marketing offering, or looking to become a Glazerite installers. Get in touch with us today.