Don't Waste Your Time at In-Person Networking Events

When networking for a new job, one usually considers attending an in-person networking event or two.

It seems obligatory to check the networking box.??

But do you feel it?

The dread?

The deep resistance to going to these events? ??

I feel it and I like to network!??

You can anticipate it. You’re standing around feeling awkward nursing a cheap glass of wine talking with strangers about nothing in particular. In moments in between banal chit-chat, you drift off appreciating how comfortable your coach is. You’ve never missed that couch so much.?

This is not networking. This is misery.

But there is another way…

Contrary to what the article title would have you believe, I do think there is a time and a place for attending in-person networking events. But to make them worth your time and effort, you need to have a plan.

Here are some suggestions.?

Go to these events with a goal of what you want to accomplish. That way you know when you can leave. Don't try to meet all of the people. Instead, get focused. Let’s say you want to meet three people in your industry or in your line of work. The idea here is to meet them, have a brief exchange, and get their contact info. Then follow up later for a more in-depth networking discussion.?

This event is not the time to have it.?

If you're going alone, reach out to the event organizer in advance. Ask them if they can recommend people you can meet at the event (based on your objective). They may help facilitate an introduction. But at the very least this person can be an anchor for you for when you first arrive. Start your conversation with them and then pivot to others they introduce you to.?

Have your brief introductions memorized of who you are and who you’re trying to meet. Have a few standby questions to get the conversation started but keep it on the surface.?

“So, what brings you here tonight?”

“What are some projects you’re working on?”

Hopefully, your conversation partner will give you a moment to reciprocate. Be sure to succinctly state what you’re looking for.

“I am a supply chain planner with XPO Logistics. I’m looking to connect with professionals in X space or with Y experience because I’m interested in learning more about growing in this field. Is this an experience you have or do you know of anyone who does?”?

I know this last question sounds rather bold but it’s what you’re after. Assuming that you’ve built up a bit of rapport before asking it, it may not come off so forward. And if the answer is no, it’s no. But the answer could be yes!?

Keep each conversation to 10 - 15 minutes at most and come up with a polite way to exit the conversation.

"It was great speaking with you. Let's connect for more discussion at another time (if you wish to). There are a few other attendees I was planning to meet here tonight."?

If you believe that a follow-up networking call would be worthwhile, take the initiative to do it. Plan it as soon as possible to feed off the momentum of the in-person connection.

Following the event, be sure to connect again with the event organizer to thank them. Comment on the conversations you had based on the introductions they provided. That may prompt them to offer more introductions if other people come to mind. Don’t be shy about reminding them of who you're trying to meet. They likely know a lot of people.?

If you felt the vibe at the event, consider going again if it’s a recurring thing. That way you will meet more people and start to feel more comfortable.?

But if you only go once, that’s okay too. You made the most of your time while there.?

So networking events do not have to elicit feelings of dread.?

Instead, attack them with a plan.?

Get in, get out, and then go home.??

And once there, lie down on that comfy couch and feel satisfied you made a good and efficient networking effort.??

Well done.?