??Don’t Waste Time on Socials — Create Crave-Worthy Content and Repurpose it For Socials.

??Don’t Waste Time on Socials — Create Crave-Worthy Content and Repurpose it For Socials.


It’s okay to post on socials to attract leads/customers.

But, it’s bloody crowded out there.

Every morning, while you drink your first coffee:

  • 23 million people will post on TikTok
  • 216 million on Youtube
  • 350 million of FB
  • 500 million on X
  • 2 Million on LinkedIn
  • 95 million on Instagram

(Source: Neil Patel's blog)

Also, if you want to read more in-depth about his topic, here is the free link to my Medium article.

It’s a vicious cycle. So, if you want to invest your time wisely, never use (only) someone else’s channel to build relations with your customers.

You don’t know if Mark Zuckerberg decided to shut down his FB/Insta money-making machine one day or if Elon Musk made another stupid move with X.

What marketing channels do you own?

  • Your website
  • Your email/newsletter list.

What to do instead?

Use reverse engineering to craft crave-worthy content.

  1. Choose your primary social media network (up to two if you’re starting).
  2. Define your content marketing pillars — specific topics that define your business and resonate with your audience.
  3. Test these ideas on the social network of your choice.
  4. Write a long-form content around these topics:

  • Article
  • Blog post
  • Report or
  • Case study (this depends on your business model and type of business).
  • Newsletter

5. Repurpose long-form content into social media posts (text, images, carousels, videos).

6. Add CTAs to increase website traffic and conversion and grow your email list.

7. Build authority and trust and use opportunities to turn followers into customers.

Now you have a structure for your blog/social media planning!

Using this strategy, you’ll create more quality content that resonates with your audience and 10x your content.

One article can become (for example):

  1. Two tweets and three threads
  2. One newsletter
  3. One image or carousel
  4. Two short videos for YT or Instagram

That’s ten pieces of content from just 1 article!

The best part?

As you post about your core topics, you can always revisit your calendar, find inspiration, and use past posts to write new ones.

You’ll never start writing from scratch!

Grab my free content planner and calendar to start your content system today.

Don’t overcomplicate your content calendar. If you don't like Notion, you can use Excel, Google Sheets, Click up*.

If you need to crush that content writing, register to hear first about my new Content Marketing Hub offer, which will help you save up to 8 hours of content creation every week!

*Affiliate link: That means I’ll get a small commission if you register to use these tools and sign up for a paid version.


From My Inbox

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Three ways I can help you

1: Get a marketing audit and content marketing strategy. Schedule a free, 30-minute introductory call.

2: Start earning from email marketing in less than a week.

3: You can hire me to write content for you. Send email: [email protected].


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