Dont waste on ads!Get your CRO act right

5 metrics that will double your ecommerce revenue without spending a penny more on ads...

Scaling profitably is the game these days but that's proving increasingly difficult.

The cost of every acquisition channel is on the rise. CAC has increased 61% in the last few years...and there's far more competition for far less share of wallet.

So instead of putting all your time & energy into optimising ads focus on these 5 metrics instead...

1. Sessions > Product View: For first-time users, it's crucial to establish trust. Ensure that the product image displayed in the ads matches the product display page. You only have 2 seconds to establish trust.
2. Product Views > Add to Cart: This is where reaffirmation needs to be spot on.. Social proof or apt customer reviews are extremely important to nudge the user to take the next best action.
3. Add to Cart > Start Checkout: It's normal for the user to check other similar products or even competitors at this stage. Offer the user a deal, and try to provide dynamic offers based on user intent (such as the number of times they've dropped off, whether they're new or returning users, etc.).
4. Start Checkout > Complete Checkout: Simplify the checkout process by reducing the number of steps and eliminating unnecessary form fields. Provide personalized shipping options based on the customer's location, delivery preferences, and delivery urgency.
5. Average Order Value (AOV): Utilize customer data and browsing history to offer personalized product recommendations. Displaying relevant products based on past purchases or preferences can encourage customers to add more items to their cart."

Improve these 5 metrics by just 15% each and you'll double your revenue from the same traffic. Sounds much easier than "doubling revenue" doesn't it?        

All these above features can be powered for your e-commerce website to double your revenue. Book a demo call