Don’t underestimate the power of your digital footprint

You may have heard the words “digital footprint” in reference to the online breadcrumbs or traces of your personal activities online, it could be your social media profiles or the posts or comments you’ve made on review sites like TripAdvisor.?

You might have heard it used in quite a scary context in relation to online safety, if you’re a parent or carer, this term may well send shivers down your spine!?

But, we’re talking about your business’s digital footprint, which is a little different than a personal digital footprint.?

What is a Business Digital Footprint??

A business’s digital footprint is the complete expression of its brand online. Everything from content you’ve created to comments and reviews posted by people you’ve never met.

We all exist online, probably in more places then you would initially think. Here is a roundup of typical places online that make up your digital footprint;

• Your website homepage and menu
• Your email signature
• Linkedin profile
• Clubhouse profile
• Other social media profiles
• Facebook groups

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How Can I Discover My Business’s Digital Footprint??

If you’ve lost track of all the profiles and accounts you’ve set up over the years (MySpace anyone?) Open a new tab and do a quick search on your company’s name and review the results.?

Are you surprised by what you see??

Ideally, a direct search on your company name should return your own branded content on at least the first full page of results. Hopefully you’re seeing results like your company’s neatly indexed website, social media profiles, presence in online directories and review sites, as well as, in an online magazine.?

How can I harness the power of my digital footprint to promote my Assessment Quiz?

Simply adding your quiz title and subtitle as a link in these online locations is a great way to promote it.

?Go through each of the different areas of your digital footprint and add your quiz. This simple action will yield maximum results. For example;?

• Including your quiz in your email signature is a quick and easy way for potential clients to get a taste of your services, plus it can open up new avenues of business for existing clients who may not be aware of everything you offer.
• You can add your quiz link to the bottom of every page on your website by including it in your web footer, ensuring everyone who visits your website gets an opportunity to take the quiz.

Ensuring your quiz is an integral part of your digital footprint that will strengthen its online presence and increase its digital reach.?

Make this the first action you take with your Assessment Quiz.?