“Don’t trust destiny” – one of the best advertisements of AXE

With this unforgettable advertisement video the cosmetics brand of AXE keeps smiling its customers for more than a year.

The spot represents quotes from world famous romantic movies where the characters see each other for first time and fall in love. The scenes include imitation of acquaintance between John Snow and Ingrid from “Game of Thrones”, the overwhelming love between Jack and Rose from “Titanic” and some scenes from western movies as well.

The advertising slogan is “Don’t trust destiny”. Through this motto the brand of Unilever invoke young people not to be afraid of the right moment. The spot is different from other campaigns of the company, whose message was defined as sexist because the woman characters were silent models, fallen angels or a part of the entourage of modern Noah who can survive from flood only if he has beautiful women and exotic animals. Here is the video: