Don’t think you have a superpower? Think again.

Roughly 43% of US travelers said their dream vacation was as financially challenging to achieve as it was in 2019. And it’s completely understandable — inflation has rocked American households for months, but that doesn’t mean guests are giving up on travel. In fact, 91% of US travelers plan to do so domestically this year.?

Here’s where you come in. The more precise data you have on these budget-conscious guests, the better experiences you can give them. Don’t skimp on touchpoints. Use every messaging opportunity to gather guest information and use it to craft promotions, discounts, and specials aimed at this segment.?

Remind them that there’s still a quality vacation to be had even if it looks a little different this year. Help reinvent your guest’s expectations, and make travel dreams come true.

Introducing the Revinate CDP

We’ve developed a Customer Data Platform (CDP) that brings all the characteristics and clues about your guests together in one place, so you can see them for who they truly are. And we’ve done it with the most advanced AI-driven machine learning this industry has ever seen to link every guest touchpoint, stay, and interaction together.

Experience Revinate CDP

Numbers that matter

Parents with kids under 18 are 36% more likely to vacation in Houston, Texas

• Houston: Beyoncé’s hometown and the perfect place to sing, “Texas Hold ‘Em.” Of course, not all of these vacationers are looking to explore Queen Bee’s city, but Houston ranks as the number two destination for parents and kids, and ranks in the top 10 for luxury travelers. Houston hoteliers, do what you need to do to capitalize on this Texas infatuation and rope in as much data as you can about your guests. Email campaigns with a little Beyonce lyrics could go a long way.?

Since 2020, consumer spending on “experiences” over “things” has more than doubled

• Consumers are going beyond the material and demanding “high-touch” experiences and customer service. If you’re looking to hire hotel staff that “wows” and create once-in-a-lifetime hotel stays, then prepare to personalize. Oftentimes, that’s all guests are looking for — from an on-property text about room amenities to a post-stay email complete with a guest survey — guests need to feel heard and seen if you want to keep them coming back.?

Over 51% of children recall seeing commercials on YouTube?

• We’re talking children under 12! That’s Gen Alpha to be specific, and while these kiddos aren’t holding the purse strings, they might as well be. Who do you think is running to mommy and daddy when they see a YouTube commercial for an adventurous tropical vacation made for kids? You can almost hear it — “Mom! Dad! Can we go there?” While you may not be advertising on YouTube, don’t hesitate to explore the power of video advertising. Because if it’s not the kids, the adults are more than likely watching those videos.

Trends that matter

Trend #1: Summer demand: same but different

What will demand look like this summer? It’s a little all over the place. Leisure demand is softening, but group travel, events, and remote corporate travelers are coming to play. The key to targeting all of the segments individually will rest in your marketing strategy. Every guest deserves communication tailored to their preferences, and with a healthy database, it’s accomplishable.?

Trend #2: Gen Z – Have money, will travel

To some, Gen Z may not have their priorities straight, but one thing that is a priority? Travel. This demographic is often spending more and starting their travel journeys earlier in life compared to their Millennial, Gen X, and Boomer counterparts. Value-based experiences guide their bookings as they consider everything from ethics, to the environment, to cultural immersion opportunities. If you want to attract Gen Z, take a look at what campaigns they’re engaging with, and what channels they’re booking on. Tracking metrics like those can open the door to more bookings.?

Trend #3: Gateway to Summer

Memorial Day — the official unofficial start to summer — is coming up. Last year, travel on Memorial Day weekend reached a post-pandemic high with 42.3 million Americans traveling for the holiday. While 2024 may or not be a record year, it’s never too early to start planning your communication strategy, whether that’s personalizing calls with reservation agents or making every email campaign relevant to your guest.

Perspectives that matter

EMAIL CAMPAIGN: Yosemite Valley Lodge created a sense of urgency to a geotargeted segment of their database

• A little urgency goes a long way in one-time email campaigns, since teasing a little FOMO can actually drive direct bookings. Yosemite Valley Lodge showed us how it’s done with their one-time email campaign urging guests to quickly take advantage of their winter activities and lodging. Clearly guests didn’t want a miss out on the deal — this campaign resulted in 1,429 room nights booked!

BLOG: How to choose the right hospitality software for your tech stack

• No need to suffer from decision fatigue. If you’re in the market for new hospitality software, we’ve got a list of what you should look for to make the decision easy. Especially if you're considering adopting a Customer Data Platform (CDP), there are a few points to keep in mind if you want to maximize your data collection and use your tech stack to facilitate the best possible guest experience.?

CUSTOMER STORY: How Twin Farms leverages data to regularly engage its loyal guests and drive direct revenue

• Face the dreaded short booking window with no fear! Twin Farms found a way to solve that problem while driving $11 million in lifetime revenue. With Revinate Marketing and Reservation Sales, they captured the attention of their guests — despite shorter booking windows — with deliberate personalization. They layered email campaigns with content that would speak to each guest’s stay preferences and followed through when guests called to book, driving repeat business.

PODCAST: Revinate’s origin story and journey through innovation with Co-Founder Marc Heyneker

• Have you ever heard the story of how Revinate came to be? Well, hear it from the man who started it all! Tune into this episode of the Hotel Moment podcast, as Revinate Co-Founder and now Chairman of the Board joins Karen Stephens, host and Revinate CMO, to share what technology was available for hoteliers in the early 2000s and why he felt compelled to fill the gaps in the hospitality industry.

WEBINAR: Streamlining success: The impact of email marketing automation

• Automated email campaigns can be one of the strongest parts of your marketing strategy, but are yours reaching their fullest potential? Find out in our upcoming webinar as we break down best practices for creating efficient and impactful automated campaigns that your guests can’t help but open.

Dive into the 2024 Hospitality Benchmark Report

How can you maximize your spring travel demand? By digging into your historical data of course. It’s time to jumpstart your improvement journey. This report is ready for you to compare results against hoteliers in your region, define goals and KPIs based on industry benchmarks, and get inspired by what you can accomplish when you’re empowered with data.

Access the report now