Don't be Spooked by Success... Your October Roundup!

I’m howling at how many Halloween puns I can sneak into today’s newsletter… let’s see if I can scare up a few!

Let’s talk about growth – it’s what all agencies crave, isn’t it?

Rather than plowing through hours of time, effort, and resources on net new business, are you resurrecting opportunities lurking within your agency right now?

In my agency lifetime, I’ve conjured clients into multi-million, global accounts, creeping up the value by over ￡2 million in just the first year. So, what’s the witch’s brew of ingredients that made it happen:

? A fang-tastic team

? Time!

? Advocacy/Referrals (there’s nothing scarier than missing out on word-of-mouth magic)

? Deep understanding of the account and clients

? Being a strategic partner

? Be everywhere

? Trust from the SLT

? Become indispensable (they can’t ghost you)

? Face time (no cloak-and-dagger stuff – real connection!)

Want to uncover the secrets behind these bewitching growth strategies? Join my webinar with Jessica Benfield on November 13th at 12:30 pm, where I’ll dive into the details of my approach and the monstrous challenges faced along the way. This is one for your ADs to sink their teeth into and gain ideas to uncover new opportunities.

Register here - don't ghost us!

And what monstrous magic do you need to grow sustainably?

A Client Services team.... without one, it will be nearly impossible for you to build the relationships, the partnerships, the loyalty that will allow you to identify the opportunities and drive the growth in the accounts.

Carrie Rose founder of Rise at Seven | Search-First Creative Agency wrote a fascinating article which you can read here where she openly admits to not seeing the value in needing a CS team, but now holds up her hands and admits that she was wrong.

But she had the fortitude to accept her mistake and right her wrongs and her agency is thriving even more by doing so.

Are your team skilled enough to summon client growth from the shadows?

Unfortunately it seems to be a common theme I keep hearing amongst agency owners that their CS teams are lacking in the skills to be able to grow their clients.

If you dig deeper, I think you would find it is actually a mixture of missing skill sets, but also a lack of time and haunting lack of desire. (A different issue to address)

I now run Account Director Training Programmes to support Senior Account Manager transitioning to an AD role and Account Director in roles to ensure that they have the tools, knowledge, frameworks and templates to not only fully understand their role, but to excel and drive growth in your agency.

Our next cohort starts on January 10th, 2025 – so don’t be a scaredy-cat, secure a spot today before they vanish like ghosts!

Register here.

Growth doesn't always mean a happy founder.

Strange, right? Why wouldn’t you be thrilled if your agency is thriving?

Fear... that it all might fall apart!

I spoke to Kev Milnes , founder of Liberandum Digital and Bella Hegarty , Client Experience and Operations, Reconnect on my podcast Client Success Matters where Kev opened up about his stress, worry, concerns about his agency and the negative impact it was having on his agency, team and personal life and what he did to Reconnect to himself and avoid the inevitable burn out.

To listen to the full podcast here - if you dare!

FINALLY don't miss out on The Agency Growth Summit '24

Run by Jonathan Leafe and Agency Growth Events , it’s shaping up to be wickedly good with over 32 speakers. Topics cover everything from solopreneur growth to super-scaling your agency to 50+ employees, and even how to exit smoothly.

I've got my ticket!

As always, if you have any spine-tingling questions or need help around client retention, growth, or your CS team, don’t hesitate to summon me with a DM! ??

Jo x