Don't snooze: Optimizing H2 budget and campaign strategy
Whether you’re facing a budget surplus or budget cuts, optimizing your H2 strategy can be daunting.
We looked at data from your peers to reveal how their budgets are shifting and recommend what you should focus on moving forward, no matter if your budget is growing, shrinking, or staying the same.
Enjoy the data-driven insights to help navigate the year.
Insights from our CEO
Rob Sanchez highlights the importance of a strong data strategy for B2B marketers to decipher more complex sales cycles. Read what he had to say.
Data in Action
Using Anteriad intent data to identify in-market accounts, OpenText drove a 25% increase in inquiry to MQL and 30% increase in MQL to SQL conversions.?See how they did it!
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See where we'll be!
Anteriad is a proud sponsor of the B2B Marketing Leaders Forum ASIA this August in Singapore. This event brings together B2B CMOs and marketing leaders to discuss pipeline, brand, revenue, growth, and leadership in an ever-changing marketing environment. Join us for?the event insights and to learn how Anteriad’s powerful B2B data solutions help customers get ahead of the competition.?
Anteriad is excited to announce Get in Front, Milwaukee at The Journeyman Hotel on September 26th. This year's theme, Integration, focuses on strategically melding data, content, and channels to drive unprecedented growth for B2B marketers. Network with executive and marketing leaders to gain (and share) valuable insights from your peers. Learn more about this exclusive event and how you can get on the invite list.
Noteworthy News
Talk to an expert and learn how Anteriad drives growth for its customers through powerful and trusted data. #GetInFront