Don’t Sleep on August: Your Best Month for Professional Branding

Everyone seems to think August is a dead month.

Businesses slow down, emails go unanswered, and job opportunities? Forget about it.

But here's the thing - this quiet month is actually a hidden gem for your professional branding.

While everyone else is winding down, you could be getting ahead.

In fact, August might just be the best time to focus on refining your online presence and setting yourself or your company up for future success.

Statistics and Data: August Isn’t as Quiet as You Think

Now, I know what you’re thinking: ‘August? Really?’

But let’s look at the numbers.

While it’s true that many businesses slow down, the job market isn’t as quiet as you might think. Whether you’re actively searching for your next role or just keeping an eye out for better opportunities, here’s what the data says:

Hiring Continues:

• Sectors like tech, healthcare, and communications are still posting jobs in Europe during August. (Magnit)

Specialised Roles Are Hot:

• Demand for AI, cloud computing, and big data remains strong, even now. (GlobalData)

Tech Jobs in Europe:

Germany, France, and the Netherlands are still seeing plenty of tech vacancies. (CompTIA)

And it’s not just about job postings - recruiters and hiring managers are also scanning LinkedIn, eyeing profiles for future talent.

August is just the perfect time to make sure your profile catches their attention, setting you up for new opportunities before the rush of September hits.

So, if you’re thinking about exploring new roles or just staying open to possibilities, August offers a unique chance to stand out.

Think LinkedIn and a Resume Are Enough?

Think Again - You Need a Portfolio and Personal Website!

These days, a strong professional brand is more than just a polished Resume or LinkedIn profile.

It’s about showcasing your experience, achievements, and projects through a personal website or portfolio.

Surveys show that over 60% of recruiters are more likely to reach out to candidates with an online portfolio (CompTIA, 2023), and nearly 70% see personal websites as valuable when assessing candidates (GlobalData, 2023).

In today’s digital era, having a fully-developed online presence isn’t just a nice-to-have - it’s a must.

Companies are actively looking for candidates who can demonstrate their expertise beyond a Resume or LinkedIn profile, and if you’re not showcasing your work online, you’re likely missing out.

Your Professional Image = Your Standout Factor

Personal and Employer Branding Essentials

To all professionals:

Your digital presence isn’t just about getting noticed; it’s about staying relevant and being seen as an expert in you field.

But this extends to company leaders too:

When potential hires research your company, they’re not just looking at the company page; they’re also checking out who’s at the top.

A strong LinkedIn profile or personal website isn’t just a personal asset - it’s a reflection of your leadership and your company’s brand.

If you’re not investing in your digital presence, you’re missing out on opportunities to attract top talent and drive your company’s reputation forward.

Missed Opportunities Are Often the Result of a Poor Online Presence

A solid online presence can really make a difference. From tweaking your Resume and boosting LinkedIn visibility to showcasing your work through a portfolio, small changes can go a long way.

For leaders and companies, a strong digital presence is key to representing your brand and attracting the right people.

So, what are you going to choose to do in the last two weeks of August? ????

Make Your Online Presence Work for You, Not Against You!

P.S. If you’d like personalised 1:1 support with this - whether it’s for yourself or your business - let's have a chat. Book your strategy call with me here.