Don't Skip The Least Expensive Way To Attract New Clients For Your Agency

One of the most effective ways to brand your agency in your local market and drive great leads is though content marketing. What makes content marketing so strong is;

• It constantly provides information that educates your readers, which in turn makes you stand out as knowledgeable and trustworthy. In other words, it builds credibility.
• When content is written, it is posted on your website blog and your social media accounts. This informs Google and the other search engines that new (relevant) information has been added. This means that you are gathering their attention and they will boost you up in the search engines so that more people will in turn, learn about your agency.
• Relevant. Noticed that was in the last bullet point? It's because it is so very important. Your content will be written about home health care, issues facing adult children, etc. These are known as keywords and keyword phrases. Google will love you and reward you will more traffic to your sites the more relevant and on point your content is.

The issue that most agencies face is how do I come up with the content to write about? Or I don't have the budget to hire a writer full time. Or I don't know if I could trust a staff member to create good things to read. This is a valid point and luckily, there are a large number of content writing companies that you can hire. Be advised though, you want to make sure that your writers are US based and have an education. You also want to make sure that their work reflects your industry and your agency in the best light.

We have had many agency owners come to us after the current company they were using did not do a good job for them. The writing had spelling and punctuation errors, it was not posted in a timely fashion, or they were overcharged in a big way.

We found that while content is so very necessary, it is only one piece of an agencies overall marketing blueprint. This is why we offered our content creation and curation services for an extremely budget friendly price.

If your agency is not currently taking advantage of the power of content marketing, your current service is of poor quality or you are looking for great pricing, please give me a call and let's chat.

Patrick

480-944-6882